Analyze how the staircase industry resists foreign brands

As we all know, the current global home building materials market is sluggish, and the immaturity of China's staircase industry has made it a time for foreign brands to march forward. Although there are a large number of domestic staircase companies, there are few real big brands and the overall strength is not strong. Under the circumstances, the foreign brands' invasion, the staircase industry in China is difficult to resist.

Recently, the media released a number of new ideas and ideas that caught the attention of reporters. The main purpose of the article was to allow Chinese staircase companies to enter the international market and enter international markets that have abundant labor resources, strict protection of intellectual property rights, and very popular crafts and styles. . Perhaps such proposals are only based on idealization and theorization.

In fact, the best defense is offense. There is nothing wrong with this sentence. It may be that the strategy is very suitable for the enemy's competition. Imagine if you can expand your business into European and American markets, you can curb the expansion in China to a certain extent; at the same time, you can capture opportunities in each other’s markets, identify their “doors of life” and use their own methods. They also ruled their human body and made their own new development space while counterattacking.

However, anyone thought that such offensives need strength, but also need to pay the corresponding costs and costs. Recalling the current Chinese staircase industry, many of the high-end technologies and processes are still in the hands of foreign brands. This is why? There are many reasons. Perhaps the most important is that domestic manufacturers have not found their core competitiveness in a short period of time. In addition to the lack of their own financial strength, the strategic thinking of the company’s helm still remains on “short-term interests”.

Today, does China's staircase company think about how to resist "outsiders", how to make itself stronger, and how to actually enter the competitors' territory? Perhaps these require collective "big intelligence, great wisdom."