Those who have seen Wang Weizhi can't believe that this is the head of a smart lock brand that is more than 500 people with a Fujian accent, a slightly thin body and a casual wear. At the same time, many people are also very difficult. Connect this man who loves smoking, less words, and modesty to Romance, the romantic smart fingerprint lock brand.
But there are indeed many incredible things in the world. Just like the smart fingerprint lock brand Romans, which was led by Wang Weizhi, in just two years, the number of people who started their business has soared to more than 500 people. This small business, which was not worth mentioning two years ago, is like a tall building that suddenly rises to the ground and appears in front of people. Between the people, this company has already attacked the city with the banner of "the first fully automatic smart lock", and the red meets the north and south.
Then, how does the intelligent fingerprint lock brand Romans from scratch, from small to large, Wang Weizhi, the helm, how to build the smart fingerprint lock brand Romans into a well-known brand in the industry, and what kind of legendary experience?
From the wage earners to the cutting-edge butterfly in the business world
Nan'an has a long history and outstanding people. In the history of Nan'an, it was once the political, economic and cultural center of Weinan. It is known as the “Zoulu of the seashoreâ€. The Jinji Ancient Alley in Fengzhou was the starting point of the ancient “Maritime Silk Roadâ€, the first sound of the opening of the Eight Diagrams Culture in the Tang Dynasty. Ouyang Zhan, Ming Zhan's thinker Li Zan, national hero Zheng Chenggong, a generation of famous Ye Fei, well-known patriotic overseas Chinese Li Guangqian, Huang Zhongxian, and ancestral homes are all in Nan'an. The legend of the smart lock industry, the founder of Romance, Wang Weizhi was also born here.
In the spring of 2003, Wang Weizhi, who was only 15 years old, under the influence of the concept of "boys don't work hard, never come to no name", the dream came to Shenzhen, the frontier of China's reform and opening up, and began his dream journey. Under the age of 16, Wang Weizhi swayed for several days in major industrial areas and labor markets in Shenzhen. In desperation, I had to be an apprentice in a hardware shop. Wang Weizhi recalled that although the package was eaten and wrapped at that time, the monthly salary was only 350 yuan, and the rest of the daily expenses were not enough to eat a food stall. But optimistic Wang Weizhi used Li Ka-shing as an example to encourage himself. He said that "Li Ka-shing has also been an apprentice, and as long as he persists and works hard, he can succeed."
The Minnan people have a unique kind of hard work from the bones. This is reflected in Wang Weizhi's body. When others rest and entertain, he still works overtime. Therefore, he is particularly favored by the owner of the hardware shop, and he has taught him many professional technicians. But Wang Weizhi, who has always liked the challenge, has long been dissatisfied with the life of the early fifth. Therefore, during the period of the hardware shop, he has been waiting for and looking for opportunities to break through. One day, he accidentally learned that the owner of the hardware shop was worrying about recruiting salesman. Wang Weizhi volunteered to ask the boss for the request of the salesman. The boss agreed at the time. It was this attempt that completely changed his life. In the first year of doing the salesman, Wang Weizhi pulled millions of orders, and the commission received was several times higher than the previous salary. This is the first bucket of gold that Wang Weizhi earned in Shenzhen.
Wang Weizhi, who earned the first pot of gold, was not satisfied with the status quo, he decided to let his life go to a higher peak. So in 2010, when he was just 20 years old, Wang Weizhi opened a hardware factory. This time, he earned the second bucket of gold in his life. Later, Wang Weizhi realized that traditional hardware products lacked added value. If they persisted, there would be no way out. Therefore, in 2010, when he was just 20 years old, Wang Weizhi opened a hardware factory. This time, he earned the second bucket of gold in his life. Later, Wang Weizhi realized that traditional hardware products lacked added value. If they persisted, there would be no way out. Therefore, he turned his attention to electronic products. At the end of 2010, he once again made a good start in the field of woofer and mobile phone Bluetooth mini-audio, but it didn’t last long. With the popularity of smart phones, the mobile phone peripheral products industry Reshuffle, of course, the company that Wang Weizhi participated in was not affected by the exception.
With the fiery concept of smart home, Wang Weizhi saw the smart lock industry closely related to it. Therefore, he found Lin Jianfa, an angel investor who was a Fujian businessman, and explained his own thoughts. He could not think of a hit with Lin Jianfa and immediately decided to form a joint venture to build a company that produces smart locks. In 2014, Shenzhen Luomansi Technology Co., Ltd. was established and became the company's CEO. At this point, Wang Weizhi realized a butterfly change from a wage earner to a new business.
Efforts from small brands to well-known brands
Through the persistence of Wang Weizhi and the Romans, the concept of Romans smart fingerprint lock has gradually been recognized by the door enterprises and dealers. But how to let more people know about Romance and Romance related products is the top priority. Of course, Wang Weizhi, who is far-sighted, has already realized the importance of brand promotion, so he has already planned a long-term brand strategy in his mind. He believes that the recognition of products by users is only the first step to success. How to start the brand of Romains is the top priority of future enterprise development.
In order to lay a solid foundation for brand promotion, Romans implemented the strategy of “please come in and go out†in 2016. In order to enhance brand awareness, Romans invited Li Chen, the "big black cow", as its brand spokesperson. Wang Weizhi said: "Li Chen has attracted a lot of fans by virtue of his solid and exquisite acting skills and the positive personality of the sun. The image of Li Chen Jianshuo and his people has also attracted many fans. The reason why Romans chose Li Chen as the image spokesperson is Because his image is warm and sunny, and gives a great sense of security, Li Chen perfectly interprets the concept of 'using a lock, loving a family, loving a person' with his good self image. The product image of the Romance 嘀嘀 series of smart locks fits perfectly."
After the successful signing of Li Chen, the popularity of the Romance brand has been effectively improved, and it also indicates that the Romance "please come in" strategy is the first stop. While implementing the “please come in†strategy, Wang Weizhi is also actively implementing the important battles in the “going out†process. Romans has won the 340 square meters booth area at the Yongkang Expo and exhibited the DD1 intelligence of the Romance. Locks, DD2 smart locks and other products that make the industry stand out are the most beautiful landscapes at the show. At the three-day exhibition, the Romans staff explained on the spot, contracted, logistics and after-sales service, from product to after-sales service, they pursued the ultimate, left a deep impression on the customers, and made Romans instantly become a smart lock. The industry's "red man."
After the Yongkang Men's Expo was in full swing, at the Guangzhou Construction Expo in July 2016, Romans once again appeared in the exhibition. During the exhibition, the booth of Romans came from all over the country and overseas merchants, some consulting products and related agency matters; some were busy signing contracts, and even many dealers and agents paid deposits on site. After a few days of exhibitions, the staff of Romans were very busy and very rewarding.
Brand promotion is a "protracted war" for any business. On February 20th, 2017, the launch of the new Romance smart fingerprint locks with the theme of “Qiansuo does not lock the future†was held in Shenzhen Baolilai International Hotel. More than 800 people witnessed the new Romance DD3 at the meeting. Release. It is worth mentioning that on the occasion of the release of DD3 new products, Romans also successfully signed a contract with CCTV to reach a strategic partnership. At the same time, the Romance brand and products showed a new style with CCTV's national platform.
In the "16th China (Beijing) International Door Industry Exhibition" held in March this year and the "2017 Shanghai Construction Expo" held in Shanghai, in addition to the new DD3, Romans also exhibited. Positioning the brand and products that are slightly lower than the Romance brand, it has once again become the focus of the industry. Wang Weizhi said: "Next, Romans will continue to participate in the Yongkang Expo in May this year and the Guangzhou Jianbo Fair in July; in addition, in the month without exhibitions and related activities, will be the founder of the China Security Association, Romain Mr. Luo Yongzheng, a technical consultant, has carried out free anti-theft knowledge promotion throughout the country. Let more people know how to prevent theft and what kind of locks are used to prevent theft, and let more people realize the brand and products."
In the promotion aspect, Romans has spared no effort. The signing of "Dark Black Bull" Li Chen makes Romance "use a lock, love a family, love one person" brand concept gradually penetrates the hearts of consumers; Running a variety of exhibitions and carrying out anti-theft knowledge campaigns, also achieved a full range of brand promotion for Romans. Through the strong investment in brand promotion in the past two years, it has also enabled Romans to rapidly develop from a small brand into a well-known brand in the industry.
Conclusion:
More than two years, from scratch, from small to large, from 9 to 500 people. Every step of Romance is a leap, with the persistence and hard work that ordinary people can't do, dare to open up a "automatic intelligent lock" development path in new fields, and dare to promote it in major exhibitions, CCTV and other platforms. And propaganda is not a one-off process, but a process in which strength continues to accumulate and accumulate advantages in persistence and efforts.
Today, Romans is not only a "national high-tech enterprise", but also passed the national IS09001: 2008 quality system certification; more worth mentioning is that it has also obtained more than 100 national invention patents. Although he has made many remarkable achievements, Wang Weizhi still said that "on the road of the future, Romans will continue to adhere to and work hard to create a 'China's fully automatic smart lock star brand', becoming an anti-theft door lock in the era of intelligence The leader in the field."
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