The author understands that, like Ms. Zhao, there are not many consumers who need to remove old cabinets and install new ones. A cabinet industry insider said that the utilization rate of the kitchen in the home is the highest. And the humidity and temperature of its use environment make the cabinet damage the most severe. Many houses and products that were renovated five to ten years ago were no longer able to meet the needs of consumers. Many consumers' homes will suffer from cabinet rot and mildew, countertop bulge or breakage, and hardware damage.
Old cabinets are not easy to dismantle
According to the author's investigation, although many people have the idea of ​​changing cabinets, it is just too cumbersome to deal with the old cabinets by themselves. Can the cabinet business provide this service? The sales staff of a certain brand of cabinets told the author that because the old cabinets need to be dismantled and moved downstairs, the garbage generated will have to be transported away, requiring additional labor and vehicles, so it is difficult to provide this service. The author also contacted a waste recycling staff. He said that the old cabinets had no use value, and it was troublesome to dismantle and transport them away. They were unwilling to do it when they received less money, and the owners were not happy to collect more money.
Individual brands test water "trade-in"
The author also understands that at present, individual brands in the provincial capital cabinet market have begun to carry out trade-in business. A person in charge of a cabinet brand said that since 2008, they have come into contact with more and more consumers of secondary decoration. Many owners say that they only want to change cabinets, but if they are allowed to be demolished by non-professionals, the related decoration will be damaged, so consumers demand that they can provide demolition services. At that time, they did not have this ability and conditions, and consumers had no way to solve these construction problems, which may be lost. Now that the market is fiercely competitive, new decoration customers can no longer meet the needs of enterprise development, so they only try to open up the kitchen secondary decoration market. In order to encourage consumers to exchange old for new, their current policy is to dismantle and remove old cabinets free of charge, with a subsidy of 100-200 yuan per extended meter. And trade-in consumers can participate in a variety of preferential promotions just like newly-installed consumers.
Pay attention to two points when changing cabinets
Industry insiders remind consumers of the second decoration of the kitchen to pay attention to two points when choosing cabinets. First, we must understand the construction level of the cabinet brand, whether it has the ability to clean or fine dust. Because of the uneven kitchen walls, the artificial stone countertops need to be polished on site during the installation. A large amount of dust will be generated during the polishing. It is fine for newly renovated houses, but serious dust pollution will occur for houses that have already been occupied. , Affecting residence. At present, some cabinet brands have used pre-moulding to measure the precise wall angle in advance, and the factory directly manufactures finished countertops to avoid on-site grinding, so as to achieve dust-free or fine-dust installation.
Second, we must pay attention to choose environmentally friendly products. Unlike the newly renovated rooms that can be ventilated for a long time, the old kitchen must be used as soon as possible to reduce the impact on normal life. Therefore, once the cabinets selected by the owner are not environmentally friendly, it will pose a threat to the health of the whole family.
News Extension
At present, the competition in the home furnishing industry is becoming increasingly fierce. The difference in quality and function of products of the same grade will become smaller and smaller, and who can provide more thoughtful and meticulous services will be a decisive factor in attracting consumers.
Now, many kitchen cabinets renovated in the 1990s have entered the phase of elimination. Since consumers have a need to replace old and new services, cabinet businesses should provide practical solutions from a market perspective. Do n’t just look at the newly renovated customers, jump out of the industry ’s customary circle, and think a little bit wider. Think about what consumers think, worry about what consumers are worried about, broaden their business ideas, and do n’t be bound by so-called industry practices.
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