During the Twelfth Five-Year Plan period, the manufacturing industry, which occupies an important position in China's economy, will face structural adjustment and industrial transformation, and will change from "Made in China" to "Created in China." As a ceramic producing country, China's ceramic sanitary ware industry is also facing the issue of establishing a "Chinese brand." Recently, Zhang Ren, Secretary-General of the China Building Decoration Association Housing Decoration Committee, pointed out at the launch ceremony of the “New Vision and New Design†bathroom space network design competition that product design must be synchronized with the world on the basis of inheriting and developing the traditional Chinese culture.
"China's sanitary ware companies, while continuously improving product quality, must strengthen the emphasis on product design." Zhang Ren believes that design is productivity, design is science. Design can change life, design will affect the world. He suggested that designers continue to emancipate the mind, and on the basis of inheriting and developing our traditional culture of the Chinese nation, the design of China's sanitary ware companies will be synchronized with the world.
From the perspective of ceramic sanitary ware companies, they certainly hope that their designs can reach the international stage. “In the past, many domestic sanitary ware companies focused on export business, and most of their original design capabilities were relatively lacking.†Yu Zhijie, marketing director of Tangshan Huida Ceramics (Group) Co., Ltd., said that blindly following foreign designs cannot establish a “Chinese brandâ€. . To this end, Huida has established close cooperative relations with well-known designers at home and abroad, and last year it established a product research and development center in cooperation with professional design companies and designed sanitary ware products with Chinese characteristics and in line with international trends. It is reported that Huida will participate in the ISH exhibition in Frankfurt this year with its newly designed products.
Qiao Senpeng, deputy general manager of Beijing Lehua Juncheng Building Materials Co., Ltd., believes that it is difficult for the original design to rely solely on the company's own R&D team. On the one hand, the R&D cycle is usually longer. On the other hand, the power of the individual is limited, and it is easy to communicate with the market. Demand out of touch. Therefore, he said that having an open platform is essential. Good at drawing on the outside brain is one of the important means. By establishing cooperation with product design companies in European countries, companies can quickly gain insight into changes in the international trend.
China's bathroom "four modernization" outlet
According to Li Jiutai, executive director of the Tang En (Beijing) Product Design R&D Center, the Chinese sanitary ware industry will develop in four directions. "Sihua" means nationalization, internationalization, daily life, and science and technology.
Nationalization
Most people's understanding of nationalization tends to stand in the air and believe that adding certain symbols to products is a national one. However, Li Jiutai emphasized that the real “nationalization†is deeper into the mode of thinking.
After an in-depth analysis of Ming-style furniture, Li Jiutai believed that the furniture of that period could be peeled off. Take a chair for example. If you separate the backrest from the base, you will find that the base is actually a table. Another example is the texture of furniture is often interpreted through deep colors. So, in the design of bathroom products, he also incorporated a similar way of thinking.
globalization
Li Jiutai believes that the so-called internationalization is in line with the taste of more people. Therefore, we must think about the market positioning with the entry point of demand.
down-to-earth
Sanitary products are for the service of life. Therefore, thoughtful and comprehensive concepts should be embodied in product design. For example, to prevent toilet paper from running out of toilet paper, a storage space is designed above the toilet bowl.
Technology
Technology is the future development trend. Li Jiutai stressed that the use of technology must be appropriately applied in product design. The use of technology is to serve life, not to show off some added value. For example, when water is washed, it is easy to spill, so some scientific and technological means are used to change the direction of water flow to avoid splashing water.