Rethinking the fingerprint lock industry from "Where is Dad?"

If you haven't heard of "Where is Dad?", then you are really OUT!

Since its launch in October 2013, "Where is Dad?" has won the first place in the same period with a proud audience rating. Now, "Where is Dad? 2" has also been broadcast more than half, and its popularity has not been reduced. Just like every successful person has a history of bitterness that is unknown. "Where is Dad?" was not optimistic about the industry before the broadcast, and even Hunan Satellite TV itself can drum the drums, not only inviting stars. When I joined, I bumped into the wall and even suddenly encountered the advertiser before the broadcast.

But it was such a program that was not watched, but it was on fire overnight. Many people think that the reason for this program is mainly the star effect, but which variety show does not use stars, why is it only "Where is Dad Going"?

The fingerprint lock industry is the same as the previous domestic variety show. There are many companies, and there are still many brands that are constantly joining, but there is not a very prominent representative. Then how does the fingerprint lock enterprise stand out from many brands and become a strong brand in the fingerprint lock, we can see one or two from "Where is Dad?"

First, I have material

Due to the lack of optimism before the broadcast, and many twists and turns, the promotion of "Where is Dad Going" is relatively low-key, mainly relying on the natural aggregation of the content of the program to spread, precisely because of these substantive material propaganda, let "Daddy go where" quickly explodes red. This shows that it is material that gold always shines.

The fingerprint lock industry is a high-tech industry. Enterprises that can enter this industry can't be glimpsed. Basically, they are companies with certain technological strength. However, the technology of fingerprint locks is more complicated. Many enterprises only master the basic technology, but the substantive technology can only master one or two. Therefore, fingerprint lock companies must master their core technologies in order to stand out from the crowd, so that enterprises can achieve real material, so that they will shine.

Second, dare to be the first

"Where is Dad?" Although the copyright originated from abroad, it is the first outdoor star parent-child variety show in China. This dare to be the first spirit has made the whole program a huge success.

The fingerprint lock industry has also originated from foreign countries. It has been rooted in China for more than a decade, but no company can truly grow as an industry-influential enterprise like "Where is Dad?" The reason is that there are too few companies that dare to be the first.

"Either the shape, the function, or the sales channel, the domestic fingerprint lock companies have adopted a cautious and step-by-step attitude. It is almost how a strong enterprise can do it. Other companies will follow suit and benefit the whole industry. The temperature is not fire. The fingerprint lock enterprise needs the courage to break through and needs to dare to be the first spirit.” Mr. Yan, the head of the Dijier Fingerprint Lock Research Center, said.

Third, the needs of the people

"Where is Dad?" does not pack the stars into high stars, but shows the other side of the star life through small things in life, which makes the audience feel closer. This is the key to "Where Dad Goes" can stand out in many variety shows. .

Throughout the fingerprint lock, although the demand for the audience is satisfied in terms of intelligence, convenience and security, the price is not enough to be close to the people, and the body is too high, giving the public a feeling of being above the top. If the fingerprint lock can be like the star of "Daddy go where", a little down the body and take the line of the people, may break the current situation of the industry.

Based on the above three points, we have seen that the success of "Where is Dad?" is by no means an accident. All success has its potential characteristics. If a fingerprint lock company wants to be unique, it must constantly enrich itself, dare to innovate, and turn itself into a truly pro-people enterprise.

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