The home industry is about to open the national WeChat model

The Internet age of the furniture industry is coming! GO Jiaju platform also adapts to the times to launch brand promotion business for home enterprises, I hope everyone can seize the opportunity! In the era of the WeChat, APP, QR code, public number, circle of friends, etc. seem to provide different sales promotion channels in all directions. The positive value of WeChat is constantly being explored, its influence is spreading, and the WeChat effect is gradually infiltrating. To the home industry.

On March 4, 2014, Tencent announced that the WeChat payment interface, which was still in the internal testing stage, was fully open to the service number that passed WeChat certification. WeChat payment is called the core killer of WeChat. The news of its official open application means that it has opened up a large sales channel for furniture companies. From the end of February to the beginning of March 2014, as the industry leader

Home, launched the WeChat red envelope marketing campaign in the beginning of the year, and from Beijing to everywhere, almost every branch has a subscription number, and send different content for different consumers. Open the mobile phone WeChat subscription number and search for “home” or “furniture”. You can find many enterprise numbers with certification marks, including Yihua Home, Gujia Home, Oriental Parkson Furniture, Pocket Pearl Furniture, Jingshang Home, Court, which are familiar to consumers. Nickname, Fubon Meipin Furniture, Dafengfan Furniture, Taixing Furniture, Elysee Palace Furniture, Xingye Home, Hualunti Shi Furniture, Lai's Furniture, Jiangxi Mu Niu Furniture, European Industry International, Fairy Forest Furniture, etc.

At present, many furniture companies' micro-signals regularly push some industry news, brand discount information, product maintenance knowledge and so on. WeChat's online redemption can help companies retain user data and further explore their marketing potential in information push, fan interaction, online trading and more. The forms of WeChat marketing include:

Subscription number push information

The subscription number is consumer push information, which also includes information that the consumer selectively receives. For example, the European Home Group subscription number, after opening, there are also "product information", "point me to be polite" and other sections, in the dialog box to reply to different numbers can get targeted information. Push information can also include some classic quotations, which in turn form a culture that deepens consumers' perceptions of the business.

Service number single interaction

Service numbers are more interactive in their use. The service number of the home furnishing company, such as the Nature Home flagship store, provides a “golden nanny” service that helps consumers follow up orders and enhance the interaction between consumers and businesses and products. According to industry insiders, WeChat still has many limitations. The subscription number and the service number are somewhat different in function. The two numbers are more functional at the same time.

Scanning gifts, etc.

The way WeChat marketing changes at any time is very flexible. There are also different types of marketing at different stages of WeChat user needs and their own composition. Online activities need to be grounded to attract consumers. In the initial stage, when users accumulate users, there are ways to scan the code and send red packets. In the future, in order to expand the influence or conduct e-commerce activities, there may be forwarding gifts, WeChat payment, etc. means.

Although both the store and the manufacturer are actively trying the new marketing channel of WeChat, it is only the first step. For furniture companies, access to mobile terminal payment marks the industry began to realize the business opportunities brought by the mobile Internet, and gradually entered the era of mobile Internet. Furniture companies have promoted sales with the convenience of Huixin mobile terminals and the huge base of WeChat users, opening up a new era of sales for the furniture industry.

GO Jiaju Furniture Network is the largest oto home sharing guide platform in China. More than one million pieces of furniture, building materials, home textiles, home furnishings products offer you a choice! There are bedroom furniture, living room furniture, dining room furniture, study furniture, entrance hall furniture, children's furniture, leisure furniture, outdoor furniture, hotel furniture, engineering furniture, mahogany furniture, suite furniture, office furniture, and other dozens of furniture products, more furniture Brand sale, brand discount information is not held regularly, if you want to buy brand furniture, you may wish to pay attention to GO Jiaju!

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