According to the National Federation of Industry and Commerce Stone Industry Chamber of Commerce, China's stone raw material output has now reached the world's first, processing capacity in the world, and foreign trade exports to the world's first. The overall development situation of China's stone industry is good. It tends to rise while maintaining stability, and it is also a new step in the year of export earnings. Now, China is not only ranked first in the world in terms of raw materials and output of stone, but also has surpassed Italy in the world in terms of processing.
Product structure changes qualitatively
After nearly two decades of development. China's stone production structure and export trade structure have undergone fundamental changes. It is reported that there are nearly a thousand advanced stone production lines in China. These advanced production lines are the main factors directly leading to the structural upgrading of China's stone industry. From the main raw material, that is, the export of raw materials to the absolute advantage of plate and finished products, the process of qualitative change not only reflects the excellent changes in China's current industrial structure and trade structure, but also highlights the current production of China's stone industry. , the improvement of processing technology and the improvement of product quality.
The “multi-stone†era comes to the stone brand is the core competitiveness
In the current stone export trade structure, the export of blocks only accounts for less than 10%. It shows that the export structure of Chinese stone is going to be optimized. If stone carving and other cultural ornamental stone materials are added, the export of Chinese stone is far more than 3 billion US dollars.
With China's reform and opening up, China's stone industry has also ushered in a historical period of rapid development. The development of China's economy has made the demand for stone in the whole society grow. Especially in the past ten years, the accelerated development of the construction industry, real estate industry and transportation industry has directly stimulated the consumption demand of China's stone industry. The Chinese stone industry has ushered in a best historical period of vigorous development.
In the historical process of industrial development, the reshuffle of the industry has been a period of time. Due to unreasonable industrial structure and disorderly market competition, China’s stone industry is trapped in the mud with low quality and low price, which directly leads to China's stone faces an unprecedented situation in the international market competition. "In addition to the price, what else can I have?" At the International Stone Fair, some domestic stone merchants often laugh at themselves. The continuous decline in the price of stone has also fallen below the reasonable price level that the EU believes. Therefore, a large number of importers of stone demand countries flew directly to domestic large and small stone processing plants, directly bargaining with them, and finally The low price is full of rewards.
Rich land resources are not inexhaustible in China's vast land. The inefficiency of stone production and processing, resulting in a huge waste of resources and serious pollution of the environment is quite serious. Behind the disorderly competition is the industry responsibility that is seriously lacking. The direct consequence of the vicious circle leads to the growth of the industry's profit less than the growth of production and sales. It also leads to the serious squeeze of the international stone brand in the Chinese stone industry market space. The sustainable development of China's stone industry is undergoing a test, and the structural optimization and brand upgrading of China's stone industry is urgently needed. Fortunately, some companies can clearly understand this.
At the end of the last century, in the face of increasingly severe international and domestic competition and strong growth in international market demand, some companies such as Fujian Creek, Shanghai Tower, Guangdong Conley and Global, Shandong Yuze and Yutong first strengthened international scientific and technological cooperation and introduced foreign countries. The advanced machinery and equipment or the use of foreign advanced technology, the implementation of sustainable development strategy: from the original mining, blasting process to step mining, wire saw and other mechanical h cutting advanced technology; eliminate backward production methods, accelerate the construction of modern stone enterprises Enhance the market competitiveness of enterprise products and improve the management level of enterprises. After several years of development, it has taken the lead to become an industrial group with modern consciousness in China's stone processing industry, and the pattern of industry reshuffle has gradually emerged. Today, China's stone industry structure has entered the "multi-stone" era from the "Three Stones" era. The stone industry has developed into a comprehensive diversified industry integrating granite, marble, artificial stone, stone carving, garden stone, cultural stone, stone machinery, abrasive tools and diamond tools.
The development of the international market shows that only by strengthening the awareness of stone brands, strengthening and improving the technology, development, design and manufacturing of product processing can increase the added value of products; only by increasing the quality of products and marketing planning and promotion, can we enhance corporate reputation. And the overall competitiveness of the industry. Only by enhancing the brand awareness of China's entire stone industry and adapting to the brand demand of the market will the whole industry be healthy and sustainable, and it will be able to cope with the increasingly severe market competition situation at home and abroad.
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