Yongkang Hardware: Winning Market Position in Shantou

On November 9, the Chinese Academy of Social Sciences released the top 100 list of China's commodity markets in 2011.

Through this annual list, we can see the highlights of the development of many commodity markets, analyze 100 commodity markets that are high in the "pyramid-tip", and in a sense can touch the clarity of the development and prosperity of domestic commodity markets. Context.

Among the top ten hardware and household products professional markets, the top three are the hardware tools market, and Yongkang China Science and Technology Hardware City once again took the lead. In the furniture market, Zhejiang, Jiangsu, and Sichuan account for 4 seats, 2 seats and 1 seat each. Looking at the list is not difficult to find, these markets are very clear positioning, which has become their core competitiveness.

The status of the hardware city is difficult to shake this selection, China Science and Technology Hardware City once again become a hardware home professional market champion. The author learned that in 2010, its market turnover reached 40.13 billion yuan, far ahead of other professional markets, and such a gap also determined that the status of its leading boss could not be shaken in a short period of time.

In addition to this, the author also noticed that the development and growth of the top three in the hardware and home professional market are closely related to the development of local industries. Yongkang has always been known as the "hometown of hardware," and the hardware city's development is based on this advantage. In the same way, the wood carving city of China is also based on the advantages of Dongyang wood carving industry, and the market aggregation effect has been clearly reflected. The Wenzhou Wenling Wenling Town, which is the center of the Zhejiang Wenzhou Cutting Tools Trading Center, has more than 30 years of production history in the cutting tool industry. The town currently has more than 400 different types of cutting tool manufacturers and also has the largest amount of cutting tools in the country. The internet. The characteristics of the origin market are obvious.

Scientific positioning to win in a large number of home markets, how can we stand out? The answer is scientific positioning. This point can be seen from the list of professional markets. The reporter learned that the Zhejiang Yifeng Home Building Materials City, which is ranked eighth on the list, has not been in business for a long time. In 2010, the turnover amounted to RMB 1 billion, which was due to the adoption of a unique business model.

This model, called "big warehouse-style wholesale and retail market", combines the store and warehouse to reduce circulation, thus greatly reducing the cost of goods. Yifeng Building Materials City, located in Huzhou, pioneered “China Yifeng International Building Materials SHOPPINGMAII Business Model” and “Yifeng China Industrial Products Expo Business Model”. In this model, the market turnover in 2010 is the market profit respectively. Three billion yuan and 150 million yuan.

In addition, services also play a decisive role in the home building materials industry. Kunshan Port Longxi Linmen Building Materials Home Furnishing Market, Wuxi Wuzhou International Decoration City and other listed professional markets all build their core competitiveness.

1.  solar power, mine, metallurgy, petroleum, chemical, food, pharmeceuticals, glass, printing and machine making industries;
  2.  Heat treament, drying, cooling, refrigerating, cleaning, dehydration, sintering, transportation, material handling, steaming, filtering, sludge draining, printing, etc.
  3.  sintering furnace, annealing furnace, continuous tunnle furnace, travelling furnace, high-temperature furnace, production line, etc

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