The Da Vinci incident was exposed, and the high-end furniture industry as a whole faced a severe crisis of trust. Many foreign brands with similar target markets to Da Vinci have seen their orders plummet and sales stagnated. According to reports: Da Vinci issued a listing counseling announcement on November 24, 2010, indicating that it plans to publicly issue shares and go public. However, due to the issue of good faith, Everbright Securities, which is listed as a counseling broker for Da Vinci, said recently that it is currently in the process of investigation and will cooperate with the regulatory authorities to investigate. This means that Da Vinci's listing has come to an abrupt end. After the Da Vinci incident, high-end furniture encountered sales down the Da Vinci incident. In addition to its own reputation and sales, many high-end brands said that the store's business performance has also been affected. A high-end brand furniture in Shanghai held a large-scale press conference in the past few days. It repeatedly said that its brand sales were affected recently and said that it was innocent. The reporter visited a sixth space where Hangzhou's high-end furniture brands are more intensive. The American furniture brand shopping guide who started with B letter said: "We have a consumer who bought more than 8 million yuan of furniture here." Then the reporter looked at it here. The label of each piece of furniture, in addition to the relatively eye-catching five-digit price, as well as the material description of the product, product grade, origin and other specific labels. The waiter of another high-end brand furniture store said: "The high temperature days of the year are originally the off-season. After the Da Vinci incident, the impulse of customers to pay the bill has been reduced a lot. During this time, the reception found that customers have more choices. More hesitant.†The Da Vinci Domino effect highlights the decline in foreign brand furniture orders. Unlike the foreign brands’ busy vocal and bright identity, many of the furniture previously known as “foreign brands†have clarified their taste and began to declare their own “domesticâ€. Bloodline." The Da Vinci furniture fraud incident has not yet subsided, but its subsequent influence has become increasingly prominent, and the overall high-end furniture industry is facing a severe crisis of trust. Many foreign brands with similar target markets to Da Vinci have seen their orders plummet and sales stagnated. “After Da Vinci was exposed, in addition to some customers who are very familiar with our brand, almost all customers who are ready to sign the order will stop placing orders.†Zhou Yufeng, general manager of the French Rochburg Group China, said with anxiety to reporters. Tong Zhaoxiang, director of the Information Consulting Department of the Shanghai Furniture Industry Association, also admitted to the reporter that although this matter has little effect on the popular consumer market such as Metro and IKEA, the impact on the high-end furniture market is very high. Big. Da Vinci’s falsification of the East Window’s listing was discontinued. According to reports, Da Vinci issued a listing counseling announcement on November 24, 2010, stating that it plans to make an initial public offering and go public. However, due to the issue of good faith, Everbright Securities, which is listed as a counseling broker for Da Vinci, said recently that it is currently in the process of investigation and will cooperate with the regulatory authorities to investigate. This means that Da Vinci's listing has come to an abrupt end. A necessary premise for the company to issue shares in the open market is that the financial accounting documents in the last three years have no false records and no other major illegal acts. With the power of public opinion on the trajectory of Da Vinci's operation, the company obviously does not have the qualification for listing, and the so-called listing counseling has also cast a layer of irony. Da Vinci wears the truth of the "foreign vest" and can trace his clues from his calendar reports. The report shows that the company's gross profit margin has been at a high level of 40% in the past three years, and in 2009 it was as high as 58.4%. However, it is worth exploring that high gross profit did not bring the final net profit to follow up. The net profit margin in 2009 was only 14.9%. From the structural analysis of the income statement, sales expenses accounted for 30.5% of total revenue, engulfing a lot of profit space. The abnormally high sales expenses are hidden, and many of them are needed to make the "foreign vest". Netizens reconsidered Da Vinci: Before the listing, the company must do “prenatal inspectionâ€. If the media does not expose the fraud, will Da Vinci be listed smoothly? If Da Vinci goes public, it is not difficult to imagine that it will get a high market valuation, because the positioning of "luxury" is the subject of A-share speculation. And once the truth is revealed to the world, the injured must be the majority of investors. Da Vinci’s “fake door†has brought significant inspiration to the capital market, and counseling its listed securities companies has an unshirkable responsibility. During the counseling period, I only watched the gorgeous performance, the charming smile, did not open the package to see the goods, and there was obvious counseling period to go through the scene. The capital market needs more “pre-natal blockadeâ€. Regulators, counseling brokers, and investors should use the “B-ultrasound†and other instruments in the quasi-listed companies to find out more fake listed companies. . The exposure of Da Vinci furniture is undoubtedly a microcosm of the proliferation of a deformed industrial chain. In the securities market, there are also many “Da Vinci†phenomena, and there are many traps. First, small companies with huge market capitalization, high-priced stocks are not equal to blue-chip stocks. In the face of those small companies that expect to "have a good month", they must carefully study their historical evolution to see if their companies can support high market capitalization, and should not be blinded by the temporary high-priced stock veil. Secondly, the restructuring stocks must also carefully identify whether the injected assets are reasonably valued, and there must be a clear lucidity behind the hype. After the exposure of Da Vinci's more realistic furniture industry to the renovation of the Da Vinci incident, the stores have also increased their management of imported brands. In an unannounced visit, the reporter learned that Jia Zun asked merchants to provide customs declarations, proof of origin and other information, and re-examine their identity, but the specific situation is not willing to disclose. The relevant persons of Beijing Building Materials Economic and Trade Building said that they have required the imported building materials brands to provide copies of legal person licenses, agent product level certificates, latest test reports, registered trademark reports and other materials for re-examination. Chengwai Cheng, who is building a pure imported high-end luxury brand store, has also imposed stricter management on merchants. According to Liu Yang, deputy general manager of Chengwai Cheng, after the Da Vinci incident, the store conducted a self-examination of the imported brands on the market. In addition to requesting customs declarations, they will also increase their account management, such as merchants. How many goods are imported into a batch, and how many sets of imported furniture are actually sold, etc., should also be included in their monitoring system, “avoid some brands to sell domestic products as imported products.†In order to avoid confusion caused by the import of materials, Chengwai Cheng also requires the merchant to indicate the specific conditions of the product materials in the price tag and explain to the consumers in detail. The strong management of the store and the management concepts such as “fake one lost ten†and “first pay†have greatly reduced the chances of pseudo-imported brands. Several market executives interviewed by the reporter said that if Da Vinci sells in the store, it will certainly not appear in the current situation, because "the store itself will have to close it once." Da Vinci's fraudulent incidents were exposed to anger and moral constraints. The lack of rigid sky-high price distribution of international famous furniture Da Vinci Home Company was exposed to fraud, the incident caused many consumers' anger, and many people became more confused: What happened to the market economy? Why do you always press the hoist to scoop? Market economy as a commodity exchange economy, the commodity information of buyers and sellers is often asymmetrical. Usually, the seller is strong and the buyer is in a weak position. The problem of information asymmetry is not solved scientifically and effectively, which provides a convenient condition for the untrustworthy's untrustworthy behavior. This is the external cause of the constant emergence of the market economic order. The characteristics of the market economy determine the need for legal protection, government regulation. However, the economic base determines the superstructure, and the improvement of laws and regulations always lags behind the economic and social development. At the same time, as a government of law enforcement and regulators, the specific staff will be different, and their management effects will be very different. This is an opportunity for the continuous emergence of problems in the market economic order. How many “Da Vinci Codes†in the parts industry? Although Da Vinci’s homepage sends an open letter to customers through Weibo and the official website, it responds to the nine major issues of social concern, recognizing that some of its agents are actually produced in China. However, its irresponsible attitude of "taking care of him" has left most consumers hurt. Why are some of the parts labeled "Fake Foreign Devils" able to climb, or even get the supervision they deserve? There are three reasons for the analysis: First, the product industry is heavier in the ocean; second, the domestic brands are not confident; third, the regulatory authorities have unshirkable responsibilities. To avoid the logic of “foreign goods raising†like Otis and Da Vinci, we must accelerate independent innovation from the industry itself, crack down on origin fraud and product quality fraud, and help consumers to find out their tricks of abduction. In order to prevent "Li Gui" from injuring the innocent "Li Wei", it will not spread such a case into a crisis of trust in the entire industry. of course. We also need to improve the system and strengthen supervision to ensure that consumers have full access to information. In particular, the establishment of the standard of origin of Chinese furniture is even more urgent. Otherwise, the parts industry still does not know how many negative "Da Vinci passwords" to expose.
l Special design for fiex point of thickness 0.30~0.33mm or 0.35~0.38mm.
l Special designed trigger for comfortable use in picture framing.
l lntegrity design with main body and magzine,anti-distion after falling.
l Economical air consumption,low noise
l Small dimension,freely in use.
l Light weight, reduces working fatigue.
Flex Point Nailer,Picture Framing Tools,Picture Frame Staple Gun,Picture Frame V Nails
DAHOO Tools Co., Ltd. , http://www.dahootools.com