Da Vinci's falsification incident has been implicated in the unspoken overseas brand order—the Dafenci furniture fraud incident has not yet subsided, but its subsequent influence has become increasingly prominent, and the high-end furniture industry is facing a severe crisis of trust. Many foreign brands with similar target markets to Da Vinci have seen their orders plummet and sales stagnated. “After Da Vinci was exposed, in addition to some customers who are very familiar with our brand, almost all customers who are ready to sign the order will stop placing orders.†Zhou Yufeng, general manager of the French Rochburg Group China, said with anxiety to reporters. According to reports, the French Rocheburg home, which was born in 1896, has always been based on high-end and internationalization. It entered the Chinese market in 2004 and currently has five stores in Shanghai and Beijing, with certain brand recognition. . Although it has a pure imported "blood", but because it is similar to Da Vinci in the "foreign skin", a double bed in China is priced from tens of thousands to more than 100,000 yuan, the price is the same It is not cheap, and it bears the brunt of the company. This kind of embarrassment, so that Zhou Yufeng had to go to the front desk. On the 20th, he publicly announced on behalf of the group that Rochburg Furniture is 100% produced in the European Union. The main producing areas include the European Union countries such as France, Italy, Portugal, etc., and have always regarded quality and design creativity as the core of attention, trying to save part of the declaration. Consumer confidence. The reporter visited NATUZZI from Italy and Calia and other furniture brand stores from Australia. The sales staff said that many consumers have recently requested to check the certificate of origin or other materials to ensure that the products are “blood†and the sales volume is affected to varying degrees. “The previous certificate of origin was placed in the company. Now the company has sent the authorization and the certificate of origin to the store.†Unlike the foreign brands who are busy and vocal, many of the furniture that used to be called “foreign brands†have been cleared. Western flavor began to claim its "domestic bloodline." When the reporter visited some home stores in Shanghai, they found that some brands with a very "foreign" brand were more cautious about their origins. Many stores marked the brand "from the United States", "from France" and "Italian design". All the words on the label of their products are marked "Beijing origin". In a high-end furniture store in Yishan Road, the sales staff pointed to a bedside table and told reporters that “it is not Italian origin, the price of the original product must be doubled.†Tong Zhaoxiang, director of the Information Consulting Department of the Shanghai Furniture Industry Association, also admitted to the reporter. Although this matter has little effect on the popular consumer market such as Metro and IKEA, it has a great influence on the high-end furniture market from the perspective of the industry association.
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