Recently, the 2017 financial statements of home-listed companies have come out. The financial report shows that both custom-made furniture and traditional finished furniture generally have a growth rate of more than 30%, and the indicators have seen a large increase.
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Finished furniture expanded from a single category to a large home ecosystem
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According to the 2017 annual report published by Qumei Home on March 28, from January to December of 2017, the overall growth of the company's performance was good. Its operating income was 2.10 billion yuan, an increase of 26.05% year-on-year; net profit attributable to shareholders of listed companies was 2.46. Billion yuan, a year-on-year increase of 32.78%. The report shows that these achievements have benefited from the "New Qumei" strategy's upgrade and the formation of "custom + finished + soft" multi-category, multi-level product matrix, "you + living museum", "home + living museum" large Home mode.
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Gu Jia Households achieved a total operating revenue of 6.693 billion yuan in 2017, an increase of 39.59% year-on-year; total profit was approximately 993 million yuan, an increase of 34.62% year-on-year; net profit attributable to shareholders of listed companies was 809 million yuan, an increase of 40.62% year-on-year. The company signed a cooperation agreement with Natuzzi SpA (a famous Italian sofa brand) to enrich the high-end product system of listed companies, and acquired a well-known domestic custom brand, Baierchi, to complete custom home entry, accelerate the construction of boutique IKEA model and the grand home strategy, as well as layout. Huazhong Base lays the foundation for custom home production and builds a diversified and multi-growth growth model.
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The dynasty's furniture that had previously been in crisis has also achieved an annual growth of 16.7%, thanks to its launch of several new products with high profits and good market response.
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Listed companies such as Man Wah Holdings and Yihua Life have not yet announced their annual financial reports, but according to their quarterly reports, it can be speculated that they performed well throughout the year.
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Continue to swell custom furniture
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The growth rate has always been the most eye-catching "bright spot" for custom furniture. From the 60% year-on-year growth of the highest seasonal traditional furniture to 2017, it still maintains a 30% growth rate for traditional furniture: Sophia's revenue in 2017 6.162 billion, an increase of 36.02% over the same period of last year; Europa Households' 2017 net profit is expected to increase by 39% year-on-year, and the cabinets' performance is expected to grow stably; Shang Pinzhuang's 2017 revenue was 5.32 billion yuan, an increase of 32.23% over the same period of last year; and custom home furnishings accounted for 80.5%; Laike achieved revenue of 1.863 billion in 2017, an increase of 30.02%.
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The listed companies of custom furniture still maintain a high growth rate in 2017, and the competition between them is also more intense: "package" marketing, price war ... market penetration of customized items such as cabinets and wardrobes The rate is nearly 60%. This data has reached the penetration rate of cabinets and wardrobes in the western developed countries. There is little room for development. For the whole house customization, there is also a certain amount of space, which also makes capital and informationized blessings of customized enterprises. It is accelerating to snatch the “first†position of the whole house custom furniture in the minds of consumers, and the position of “integration†first. After all, for the brand marketing, the consumer habits only remember to live “firstâ€.
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Listed companies can be described as "leaders" in their respective fields. Compared with these "leaders," the performance of more and more small and medium-sized enterprises did not increase in 2017, even a negative growth, and profit margins were compressed.
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Many bosses lamented that “the stronger now is strongerâ€. In the period of reshuffling interest distribution, the leading role of listed companies has become stronger and stronger in various powers targeting “big home†to seize the right to speak on the platform. The threshold is gradually increasing, and unless the young brand has strong original strength, it will be difficult to enter the mainstream vision and gain a place.
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