The so-called “know-it-you-know-you-know-you-know-everything-and-hunt-everything-lost-and-yet-lost-lost-for-everything-for-every-security company†finds out how to find new big customers and maintain existing large customers, especially the lifeblood of SMEs to survive and develop. A challenge. How do security companies conduct marketing for large customers?
Security products are mainly divided into video surveillance, access control systems, building intercom, burglar alarms, fire fighting equipment, intelligent transportation, smart home, job protection, police equipment and other products, of which the majority of video surveillance market. It can be said that the current development of the security market is in a period of rapid development. There are several ways to do this:
One, QQ sales security industry Each salesperson is using QQ, this has become a habit! It has also become the main communication method with telemarketing. Because QQ instant messaging, you can always consult pictures, prices, parameters and other information. In addition to enter the major security industry QQ group, you will find ads constantly: a certain monitoring camera manufacturers, price concessions, excellent quality!
Certainly from many distributors and contractors in the QQ group, instant messaging has made the security industry very fast, leading to transparent prices and fierce competition. Everyone in the low-end products are fighting prices! I know a security salesman, own 8 QQ, each QQ has 30 security QQ group! The daily work is to continuously send QQ information advertisements and also receive considerable results. Of course, some software companies have also made QQ group software available to colleagues to save time and increase efficiency. After all, any good method, you can do the best, it can get good results!
Second, telephone sales This is the main marketing mode of the security monitoring industry, generally in the company to give the salesman the number of calls every day, the salesman must constantly call and communicate with customers, and promote products and brands. This is also the most useful and most effective marketing method in many industries. Because the monitoring industry's customers are distributed throughout the country, and the salespersons are divided into market regions, the salesman must find out or provide the customer information of the region to the salesperson to contact, and the telemarketing can make you more than 100 customers every day. To communicate and sell, salesmen with good communication skills will receive good results in the day. The downside is that this marketing approach is really upsetting the salesman because the refusal and failure to meet is above 90%! Of course, any industry salesman will encounter the same problem.
Third, the business website platform to release information because most of the security industry customers are now accustomed to find products on the Internet, such as China Security Exhibition Network and other professional business website platform, in the development of network information today, good network marketing is indeed a company can not be ignored One off! Posting information on these websites can also be included in major search engine websites, which plays a significant role in product promotion and brand promotion. Security Top 10 brands are mainly selected from online! Moreover, a large number of potential customer information can be found on these websites to facilitate telephone and network communication.
Fourth, search engine rankings, optimization Baidu, Google and other search platforms are the main platforms for many customers to find products. So now Baidu salesman recommends a large number of search engine rankings and SEO optimization to security manufacturers. Although pay per click, it has a very significant effect on brand promotion and promotion. The salesperson also plays an important supporting role.
5. E-mail marketing It is believed that the security engineering contractors and distributors or manufacturers' mailboxes will be filled every day: product advertisements, corporate advertisements, and even quotation mails. Salespeople usually find a lot of customers' mailboxes, and then send the information in bulk, which is also done with professional mass-mail software. Fixed time, once per period, to achieve a repeatable familiarity with your product. And see the advantages of publicity, take the initiative to contact. Or as a pre-pawn for telephone contact customers. Email marketing, can not be ignored!
In short, the scope of major customer marketing covers a wide range of topics, from finding customer resources, maximizing customer relationships, controlling and managing potential major customer marketing to product installation and implementation, and after-sales service, but its purpose is only one. Is: to provide continuous, personalized solutions for large customers, and to meet the specific needs of customers in order to establish long-term stable and large customers.
Security products are mainly divided into video surveillance, access control systems, building intercom, burglar alarms, fire fighting equipment, intelligent transportation, smart home, job protection, police equipment and other products, of which the majority of video surveillance market. It can be said that the current development of the security market is in a period of rapid development. There are several ways to do this:
One, QQ sales security industry Each salesperson is using QQ, this has become a habit! It has also become the main communication method with telemarketing. Because QQ instant messaging, you can always consult pictures, prices, parameters and other information. In addition to enter the major security industry QQ group, you will find ads constantly: a certain monitoring camera manufacturers, price concessions, excellent quality!
Certainly from many distributors and contractors in the QQ group, instant messaging has made the security industry very fast, leading to transparent prices and fierce competition. Everyone in the low-end products are fighting prices! I know a security salesman, own 8 QQ, each QQ has 30 security QQ group! The daily work is to continuously send QQ information advertisements and also receive considerable results. Of course, some software companies have also made QQ group software available to colleagues to save time and increase efficiency. After all, any good method, you can do the best, it can get good results!
Second, telephone sales This is the main marketing mode of the security monitoring industry, generally in the company to give the salesman the number of calls every day, the salesman must constantly call and communicate with customers, and promote products and brands. This is also the most useful and most effective marketing method in many industries. Because the monitoring industry's customers are distributed throughout the country, and the salespersons are divided into market regions, the salesman must find out or provide the customer information of the region to the salesperson to contact, and the telemarketing can make you more than 100 customers every day. To communicate and sell, salesmen with good communication skills will receive good results in the day. The downside is that this marketing approach is really upsetting the salesman because the refusal and failure to meet is above 90%! Of course, any industry salesman will encounter the same problem.
Third, the business website platform to release information because most of the security industry customers are now accustomed to find products on the Internet, such as China Security Exhibition Network and other professional business website platform, in the development of network information today, good network marketing is indeed a company can not be ignored One off! Posting information on these websites can also be included in major search engine websites, which plays a significant role in product promotion and brand promotion. Security Top 10 brands are mainly selected from online! Moreover, a large number of potential customer information can be found on these websites to facilitate telephone and network communication.
Fourth, search engine rankings, optimization Baidu, Google and other search platforms are the main platforms for many customers to find products. So now Baidu salesman recommends a large number of search engine rankings and SEO optimization to security manufacturers. Although pay per click, it has a very significant effect on brand promotion and promotion. The salesperson also plays an important supporting role.
5. E-mail marketing It is believed that the security engineering contractors and distributors or manufacturers' mailboxes will be filled every day: product advertisements, corporate advertisements, and even quotation mails. Salespeople usually find a lot of customers' mailboxes, and then send the information in bulk, which is also done with professional mass-mail software. Fixed time, once per period, to achieve a repeatable familiarity with your product. And see the advantages of publicity, take the initiative to contact. Or as a pre-pawn for telephone contact customers. Email marketing, can not be ignored!
In short, the scope of major customer marketing covers a wide range of topics, from finding customer resources, maximizing customer relationships, controlling and managing potential major customer marketing to product installation and implementation, and after-sales service, but its purpose is only one. Is: to provide continuous, personalized solutions for large customers, and to meet the specific needs of customers in order to establish long-term stable and large customers.
Diamond Segment,Diamond Saw Blade Co., Ltd. , http://www.cndiamondsawblade.com