The main cultural card mahogany furniture or a touch of red in the economic cold wave?

Xiong Chengyu, director of the National Cultural Industry Research Center of Tsinghua University, once said: "There is an interesting paradox in the history of human civilization, that is, in the context of the economic crisis, when material production with capital, raw materials or labor as the core factor shows a significant decline, Cultural industries characterized by ideas, ideas, or intellectual property often show birth opportunities and turnarounds.” In 1929, the United States broke out of an unprecedented economic crisis, and it was during this period that Hollywood films became the pillar industry of the United States. In the 1990s, Japan’s economy was in a downturn, and its animation industry emerged, leading to the world’s “Anime Kingdom”. From 1997 to 1998, the financial crisis broke out in Asia, and the Korean game industry became the global game industry leader... Why the industry can turn "risk" into "machine" in the economic crisis, and achieve leap-forward development, it is worth exploring and learning. At present, it seems that there has been another "economic downturn", "European debt crisis", "domestic real estate purchase restriction policy has made the property market downturn", "China's monetary policy tightened, the stock market plummeted", such a depressed economic situation, how many redwood enterprises Some helplessness, how to let the flowers of the redwood industry bloom in this cold wave, need the industry to judge the situation. Take a careful analysis of the trains of the "cultural industry". These three industries have risen in the crisis. They have one thing in common, that is, they belong to the cultural industry. For the cultural industry, different countries have different understandings from different angles. According to the actual situation in China, one of the classification criteria is the sale of related cultural products. According to this standard, mahogany furniture can also be called a cultural product because of its unique cultural connotation. "A single leaflet rosewood tree, it is just a tree, it is cut into pieces, it is only a material, but after carving, it will bring people a beautiful enjoyment, this is culture." Collection of Chinese Cultural Relics Society The vice president of the committee, the expert of the expert committee of the Chinese Cultural Relics Society, and Cao Jinglou, the former director of the Wenbao Science and Technology Department of the Palace Museum, said. Through understanding, we found that the rise of the Japanese animation industry in the past was closely related to the implementation of the global cultural export strategy by the Japanese government. It was the support and active promotion of the government that enabled the animation industry to complete a complete industrial chain from creation to projection and even product development. Looking at the current policy orientation, during the "Twelfth Five-Year Plan" period, the cultural industry will rise to the pillar industry of the national economy. The most basic judgment for the "national economy pillar industry" is to account for 5%-6% of GDP during the same period. At present, China's cultural industry accounts for about 2.5% of GDP during the same period, which means that the value added of the cultural industry will double during the 12th Five-Year Plan period. This policy shows that the state attaches importance to the cultural industry and also shows that the cultural industry has a lot of room for development. China has extremely rich and excellent cultural resources. As one of the carriers of traditional culture, mahogany furniture is how to grasp the essence of traditional culture and then use a unique way to express it. This is the key to the rise of the redwood industry to the cultural industry. How to take the train of the cultural industry, for the mahogany enterprises, it is necessary to combine furniture design and product positioning with culture, integrate cultural creativity into furniture production, enhance the added value of furniture and enterprises, and strive to build itself. Unique brand style. If you can catch up with "this car," the road to development will be smoother. Meeting the current social needs of the 1929 economic crisis, people are eager to release the pressure of real life in the film, the entertainment "healing" film has been greatly developed, and the social state in the crisis has also provided rich inspiration for film creation. theme. Art, from life, reflects life, and serves the life. Mahogany furniture is a practical item in people's daily life. It fully embodies the characteristics of the times and the human atmosphere. The furniture of each period has the style of each period. Ming style furniture, based on simplicity, generosity, grace and comfort, is in line with the literati's preference. It is the carrier of the mainstream folk culture at that time; Qing style furniture, with its heavy, prosperous, gorgeous and magnificent standards, reflects the preferences of the rich aristocracy. The carrier of the court culture at that time. Ming style furniture and Qing style furniture have different styles, but they can all be popular and become part of the excellent culture of the Chinese nation. This is because they meet the social needs of the time. What is the contemporary mahogany art style? This is waiting to tap the current social needs. Mahogany furniture is the representative of the culture of the times. For modern people, mahogany furniture has historical and cultural products, functions, services and aesthetics. It is a combination of design culture, wood culture, craft culture, history and culture. In the face of the current economic cold, as a dealer, Shi Lifeng, chairman of Xi'an Hongmu Yajuge said: "At present, the most lacking in the mahogany furniture industry is the high-level corporate philosophy and cultural concept. The most done is imitation, but On this basis, the new culture and new ideas of contemporary mahogany furniture are not reflected, and there is a lack of strong and active influence on the market.” Ming and Qing furniture services to the Ming and Qing Dynasties, modern furniture should serve modern people. China's heavy cultural accumulation still has a strong vitality in the new era. These traditional techniques will inevitably lead to new forms in the process of development. The expansion of this culture is inexhaustible. The mahogany furniture should blend modern elements to keep up with the trend of the times. At the same time, it is necessary to find the soul and essence of creation in the traditional culture and base on the current social needs. Based on the expansion of the industry, almost all industries will be affected by the economic downturn. The Korean game industry can see opportunities in the crisis, thanks to their reflection, and specially set up "Korea" for technology development in the game industry. The Game Industry Development Institute has set up a “Game Research Institute” to train game professionals for talent issues, and has established a specialized venture capital institution, the Game Investment Association. The average annual growth of the game industry in Korea has remained at 36.9%, and the share of Korean games in the online game market share in the Asia-Pacific region has reached 54%. It is rooted in South Korea’s understanding of the game industry itself, based on the industry itself, specific issues solve. In contrast, the mahogany industry, the lack of brand of mahogany furniture, is an indisputable fact. From the overall industrial structure of mahogany furniture, SMEs are mostly. Due to the inherent shortage of financial, human and material resources, the brand is more than enough. Secondly, China has a vast territory and the aesthetic habits and perceptions of mahogany furniture in various regions. The degree is different, and there are few national brands. At present, the proportion of mahogany furniture in the furniture industry is not large, and it is relatively less affected by the economic cold wave; from the large-scale furniture exhibitions such as Dongguan Famous Furniture Exhibition and Shenzhen International Furniture Exhibition in March this year, more and more Non-mahogany furniture companies have begun to switch to mahogany furniture, and there are more and more dealers paying attention to mahogany furniture. These phenomena can also be seen that the expansion potential of the mahogany furniture industry is very large in the next few years. It is understood that there are nearly 10,000 enterprises in the mahogany industry at present, which is not a small number, as Lin Weihua, CEO of China Classical Furniture Network said, “Although the current proportion of mahogany furniture in the entire furniture market is small, with Chinese homes The return of culture, if the industry works together, I believe that the mahogany cake will be able to grow bigger and bigger. As a mahogany enterprise, we must first strengthen culture and design. Culture is the unique foundation of mahogany furniture, and design is the only way to establish contemporary furniture style. Secondly, enterprises should also strengthen their docking links with various large-scale store activities. Nowadays, the large-scale home stores such as the Real Home, Red Star Macalline and other large-scale home stores are beginning to set up a mahogany area, and should organize various mahogany cultural activities together; Redwood enterprises should go out of their mahogany industrial bases and participate in national large-scale furniture exhibitions, so that more dealers and consumers who have not been exposed to mahogany furniture can understand, recognize and accept mahogany furniture.” Summary: On the United States, In the experience of Japan and South Korea, even in the period of economic turmoil, other types of demand have been dug. potential. For the emerging cultural industry with strong vitality, the government has also actively adopted a diversified industrial policy, which has concentrated human, material and financial resources. With China's 5,000-year cultural heritage, China's cultural industry has unlimited potential, allowing the redwood industry to catch up with the cultural industry's express train, cultivating the consumption habits and consumer groups of the mahogany culture, and expanding the furniture consumer market's recognition of mahogany furniture and mahogany culture. The rectification of the industry itself will be the key to the mahogany industry to capture vitality and grasp the turning point in the economic cold wave.

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Carrier film Aluminum surfaced HDPE or Pure Aluminum
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Release liner Anti adhesive Film Treated with Silicone
Adhesion 30
Breaking Strength 40
Moisture absorption 0.02
Temperature range
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