From September 14th to 17th, 2011, the 17th Shanghai Furniture Fair hosted by China Furniture Association and Shanghai Bohua International Exhibition Co., Ltd. brought 2600 home furnishing companies in 6 categories, at Shanghai New International Expo Center and Shanghai World Expo. The exhibition hall and the JSWB International Furniture Village were also unveiled at the same time. Different from the previous year's display of the brand image, while focusing on the development of the export market, the home furnishing companies that participated this year are full of unknowns. What is the trend of the domestic home furnishing market this year and next, how should consumers choose from many products and how to buy them? However, when the export market encounters bottlenecks, the domestic market is promising, and the imported furniture brand suffers from an unprecedented crisis of trust due to the “Da Vinci Incidentâ€, how should the domestic and foreign furniture companies go? Both consumers and home furnishing companies hope to get answers to many of the above questions through this furniture fair. Fortunately, the author found in the follow-up report of this furniture exhibition that no matter how bad the market environment is, domestic and foreign home furnishing enterprises have not stagnated. In order to gain more recognition and applause, they may design exclusive products for the Chinese, or adjust the brand model to provide cost-effective products, or give up the concept marketing to move forward with comfort and durability. R & D "exclusive products" for the Chinese people Exports to domestic sales of furniture for a long time, domestic manufacturers with rich manufacturing capabilities are dedicated to export-oriented products, foreign furniture brands even if they enter China, they rarely put down their bodies to change the state of products. In this regard, domestic consumers can not help but worry, if the above situation is not improved, when can we buy furniture products that are cost-effective or take care of their own usage habits? Just as consumers complain about the status quo of furniture purchase, domestic and foreign furniture brands have adjusted their strategies and checked for missing gaps. They hope to seize the domestic consumer market with more sincere actions. When Juzhuo Furniture puts its exports away, it only makes the shackles of single products, and develops the favorite products in the domestic market; Henry Dai and FINE Home have made the European and American furniture simple and simple, and conform to the taste of the Chinese; acf: design institutions and views Tang scenery integrates materials such as wool and hemp rope into the furniture, so that the Chinese people can taste the new ones... Different from the previous two years, the manufacturers who rushed from export to domestic sales are mostly calm and calm, from product development and design. Every aspect of production to marketing is tailor-made for the people of the country. It can be seen that in the face of this year's export sales being cold and the domestic sales are hot and cold, more furniture companies that have been export-oriented in the past have concentrated on the domestic market and found a way to express themselves. Accumulate domestic "fans" Foreign furniture brands are the main price-performance ratio to win market recognition, and domestic brands are working hard. Similarly, many foreign furniture brands are not far behind. In order to have more domestic fan groups, they have taken the initiative and based on higher cost-effective products, hoping to gain the love of domestic consumers. For example, in addition to using color to open the hearts of Chinese children, Italian children's furniture, Columbini, offers more product combinations this year to suit various living environments. At the end of this year, Columbini cabinets and adult furniture will also be stationed in China; while the well-known Italian software brand Natuzzi will expand its domestic market, enhance its competitiveness, and choose to survive in China, and localize its two brands, Italsofa and Editions. Can consumers buy domestic and foreign furniture products with higher gold content in the future? In this regard, Zhu Changling, chairman of the China Furniture Association, said that various internal and external factors stemming from the current market situation have led most domestic and international brands to take the real thing if they want to live well in China or even survive. The phenomenon that a product is sold in multiple countries will fall out of favor. Therefore, in the case of such fierce competition, it is believed that consumers will have the opportunity to enjoy better products and services. The original design is becoming mature. “China Creation†is recognized in order to display Chinese design and encourage more brands to work on the original. This Shanghai Furniture Fair has also specially set up an “Original Design Pavilionâ€. However, after the hard work of Chinese furniture original design, how far has it developed? In addition to some domestic original designers who have been invited to participate in international exhibitions, it is also important that the market-oriented furniture design level is recognized by foreign furniture peers. With more than 70 specialty stores at home and abroad, CAMERICH, a Chinese furniture brand that has always been known for its design, was unveiled at the show with the “World's First Concept Exhibition†and released in the autumn of its store in JSWB Furniture Village. New product. On the one hand, through the "folded house" to express the relationship between furniture and people's behavior, on the one hand, the new display of the strength of Chinese original furniture, Rui Chi's action can be described as high-profile. Fu Haijun, general manager of Ruichi, said: “Running on a treadmill will never take you to a farther place. For design, the reason is quite similar. The product launch is new and the concept exhibition is launched for the future of the brand. The international development has opened a new page." Many industry insiders said that the cutting-edge concept advocated by Ruichi in design will be able to redefine the image of "China Creation" in the field of international design. In the past two years, international buyers have improved their acceptance of Chinese design products. The Chinese design brand af, whose original design is its own responsibility: design director Wang Wei said that some of the thoughtful “Chinese creation†furniture has gradually received attention. In the past, foreign businessmen in China mainly looked for “OEMâ€, and they were looking for low-cost labor. But now most of them will place orders directly on the original furniture, and there are few places to change. The author got a similar answer from a foreign furniture dealer who came to the exhibition. He said that there is still some distance between Chinese furniture and design industry, but it is undeniable that more foreign furniture traders now order original furniture products of domestic brands through exhibitions. This is the progress of Chinese design. For the domestic original powers who have endured many years of loneliness, the transformation of foreign businessmen from "finding OEMs" to "buying originals" has indeed injected a strong shot into them. In this regard, Wang Bianliang, executive director of Shanghai Bohua International Exhibition Co., said bluntly that this progress is inseparable from the transformation of the domestic manufacturers' way of thinking. Wang Mingliang believes that 100% realization of originality is not realistic for the Chinese furniture industry, but after years of efforts, most furniture manufacturers have realized the importance of “original design†for brand development. They have also spent a small amount of money from the past to make the designer "imitation" into a willingness to spend a lot of money to ask the designer to do the original.
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