WeChat marketing survey sweeps across all walks of life, how does the mahogany furniture industry participate in WeChat marketing? In order to understand the accurate data, the reporter randomly selected 100 employees from the mahogany furniture industry in Zhongshan, Xinhui, Zhejiang Dongyang and other places, including 47 males and 53 females, ranging from senior managers to ordinary employees. WeChat marketing survey of mahogany furniture industry WeChat marketing sweeps across all walks of life, how does the mahogany furniture industry participate in WeChat marketing? In order to understand the accurate data, the reporter randomly selected 100 employees from the mahogany furniture industry in Zhongshan, Xinhui, Zhejiang Dongyang and other places, including 47 males and 53 females, ranging from senior managers to ordinary employees. According to the investigation, the employees in the mahogany furniture industry don't know much about WeChat marketing, and the development space is still very large. Young employees have been rejuvenated as of November 2013, China WeChat users have exceeded 500 million, and the number of WeChat users in the mahogany furniture industry is also very large. Among the 100 employees surveyed randomly, the WeChat usage rate is 100%; Between 20 and 50 years old, 20 to 30 years old accounted for 63.79%, indicating that the overall staff of mahogany furniture is relatively young. This is closely related to the overall style of mahogany furniture. With the rise and development of new Chinese and neo-classical mahogany furniture, the people who like mahogany furniture have expanded from middle-aged to younger, and the employees are more young. Young people are the most vulnerable to accepting new things, which provides a strong mass base for WeChat marketing in the mahogany furniture industry. Redwood WeChat Marketing Survey: Where are potential customers? In addition, the proportion of respondents who use WeChat for more than one year accounted for 87.93%, indicating that the acceptance of such new things as WeChat is still very high. Since the release of the beta version in 2011, WeChat has only been in the short period of more than three years. In the past three years, WeChat has continuously improved and accurately grasped the needs of users. Therefore, it is widely sought after and can be reflected from the survey. Middle-level “More Love†Public WeChat Platform On August 18, 2012, the WeChat public platform was launched; on October 29, 2013, WeChat released a new version of the public platform, and the new platform supports the service number for new WeChat certification. At present, the WeChat public account is 3.8 million, and the speed of maintaining 15,000 is increasing every day. The public WeChat certification enterprise of mahogany furniture enterprises has grown from a few last year to nearly 100 now. In this survey, except for individual users, other companies pay attention to the various mahogany furniture enterprises, and 48.15% of them pay attention to 4 accounts. This is a good phenomenon, indicating that practitioners themselves are using this channel to deepen their Enterprise understanding. However, when asked "What features do you use Wechat often?", only 48.28% chose to follow the public account on WeChat, and 89.66% of the audience often used WeChat friends. Among them, only middle-level managers pay more attention to the public WeChat platform than 50%, and high-level and ordinary employees are not enthusiastic about the information inquiry of the public platform. WeChat activities over 30% like to buy WeChat is in full swing, companies also want to do all kinds of methods for WeChat marketing, whether it is forwarding, recommending the public number, or holding holiday promotions, business home text, pictures, voice, video all-round "bombing" Has won the attention of many users. Among the respondents, 57.41% said they participated in the WeChat activities; even those who have never participated in the WeChat activities said that they would like to view the products recommended by the circle of friends or the public WeChat platform, of which 20.83% said that the products they like would be purchased; Among the audiences who occasionally participate in WeChat activities, the proportion that they like to buy is 32.26%. Like shopping in Tmall Mall, the probability of consumers clicking on a store is very small in a large number of stores. In WeChat activities, it is a business opportunity for the audience to click to view the WeChat activity. How to seize these precise customers requires more enterprises. Feelings. There has never been an attitude towards the products recommended on WeChat with audiences who occasionally participate in WeChat activities. 53.45% of the audience pay attention to the circle of friends. At present, the number of WeChat information is 500 million per day. The circle of friends shares 350 million times a day. The average number of WeChat per person per day is more than 16 times. No company can ignore this data. “What information do you care most about on WeChat?†53.45% of the audience said they would follow the circle of friends, and 89.66% of the audience often used WeChat friends to interact with friends. In other words, if a person has 50 friends on WeChat, each of these 50 friends has 50 friends, then the information shared by this person in WeChat friends will spread indefinitely, and they are all accurate circle influences. force. Before the second WeChat marketing training meeting, the staff of China Classical Furniture Network shared the activity link in the circle of friends, and then received a large number of non-WeChat friends to sign up, the number of people on the scene exceeded expectations. This is a big case of the success of the circle of friends. In addition, the current WeChat store is also developing hot. Some individual users apply for micro-signal to do business. After forwarding and recommending by friends, they get a certain amount of fans. They can print product pictures and product information in the circle of friends. Fans can order directly on WeChat. . According to a shop owner, the current store business is not bad, there will be some orders every day, it is easy and convenient. Summary: From the survey results, the employees in the mahogany furniture industry are not very aware of WeChat marketing. If they don't understand, they will not be able to infect customers and let customers accept corporate products. Redwood furniture WeChat marketing needs to start from itself. (Source: "brand mahogany 'Authors: Liu Xiaona)
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