The rumor of the industry: the price of mahogany furniture fell "the withdrawal of hot money" is a misinformation

Recently, news of “the freezing point in the rosewood material market” and “the price of mahogany furniture plummeted and sold” frequently appeared. Some collectors said that they had begun to drop their prices, and they would gradually throw goods to “stop loss”. The reason for the plummeting price of mahogany furniture was attributed to the “evacuation of hot money” by some media. Are there a large number of collectors hoarding Hainan Huanghuali in the market? Is the price of mahogany material and the price of mahogany furniture really falling? Has the “selling tide” of mahogany furniture appeared? The reporter visited the wood and mahogany furniture market to find out. When the plate was sold in Taijiang Dajiang Town, the reporter saw that large and small Ming and Qing antique furniture factories were scattered all over the place. Walking into a wide factory door, I saw that three or five workers were busy painting and packing a batch of finished products, and hundreds of unwaxed chairs were neatly stacked in piles, waiting to be transported away. Turning into another factory, the reporter found that many craftsmen are playing tricks on a piece of semi-finished products, a busy scene in the factory. “The workers have returned to the factory after the Spring Festival. Now it is time to catch up.” The person in charge of the factory said that the majority of the skilled workers in the factory are skilled and less likely to lose. “High-quality antique furniture. It has always been a 'good material with good work', the first is that the material is good, the material is sufficient, and the second is to rely on the skilled craftsman to hand-carve it. In fact, one can see that the hand-carved pattern is vividr than the machine. Many, more sophisticated, naturally more collection and investment value." The reporter learned in an interview in Taishan, the current style of antique mahogany furniture on the basis of more than 100 traditionally carried forward to more than 900 kinds, casually in a humble wood store, casual A piece of rosewood with a thickness of 1cm, a length of 200cm and a width of 60cm will be sold for more than 60,000 yuan. “The solid material that can be opened is now less and less, if the price of the pattern is even higher,” the owner of a lumber store told reporters that the old rosewood imported from Laos has less water, oiliness and texture. Oh, the density is also tighter than the Vietnamese material. "However, the price of huanghuali is still high. Like the 'tree head' of this Vietnamese huanghuali, it took more than one million when it was bought a few years ago. Now its value has soared to more than six million. Merchants generally believe that the old materials, the bulk of the materials are getting less and less, and the more difficult to collect is the main reason for the high-grade mahogany furniture to resist falling. Analysis of raw materials rising prices difficult to fall in Taishan, operating nearly 20 years of furniture factory Lei Bo told reporters: "I recently bought materials, the price has increased by 20% to 30% than before, our new products can not rise without price. It is understood that due to the economic downturn and negative reports, the market of rosewood materials declined in 2011. For example, the market price of small and medium-sized red rosewood fell by 10% to 15%, and the price of lobular rosewood also appeared by 10%. 20% fall back. Although Wu Bingliang, a well-known Ming and Qing furniture research and design expert, believes that “the retreat of hot money” is purely nonsense, it also acknowledges that this kind of rumor has hit market confidence to some extent. The red rosewood rose slightly. No matter what the situation, the prices of Hainan Huanghuali and Vietnam Huanghuali have maintained a steady upward trend. After the Spring Festival in 2012, the price of Siamese rosewood also rebounded slightly. “This is closely related to the supply and demand of materials.” Wu Bingliang said that there are currently more than 10,000 high-end antique furniture enterprises in the country, and one-third of them use red rosewood, which consumes an average of 50 tons per year. 100 tons to calculate, then within a year, the national antique furniture enterprises can use up to 300,000 to 400,000 tons of red rosewood materials, the supply of red rosewood can not meet the market demand. The small supply of sea yellow and yellow also determines the price of the material does not fall and rise. It is understood that the supply of Hainan Huanghuali is several thousand kilograms a year. After Vietnam imported huanghuali in 2008, it imported almost 200 tons. From 2009 to 2011, there was almost no import. Now, all the companies on the market can buy enterprises and collectors. The inventory transfer is expected to be no more than 100 tons. On the other hand, the rising cost of production and circulation has also made the mahogany furniture industry only maintain a non-price increase, let alone price cuts. A Guangzhou mahogany furniture merchant complained to reporters that in addition to the maximum material price, other costs can not be ignored, such as labor costs is a large account. It is reported that the current hourly salary of skilled engravers has reached 30 to 50 yuan, as well as various benefits such as the year-end award. In addition, fuel prices, warehouse and shopping mall rents, and source of goods costs have also risen. April market or warming up Although the price of finished furniture did not fall, many merchants did face the situation that the stocks were not sold. “The market was cold in the past year, which caused some merchants to accumulate a batch of finished products. If they didn’t sell them, the funds could not be returned, which affected the production this year.” The furniture dealer Cai Bo said that this is not as good as the timber market. Reason for the period. However, Wu Bingliang believes: "The market is not necessarily a bad thing, so this opportunity can buy relatively cheap and good materials." He predicted that starting in April, both the mahogany material and the mahogany furniture market will obviously pick up, but intend to enter the goods. Merchants are advised to invest before May. Observing the need to increase the added value of the process in a main antique rosewood furniture store in the Ming and Qing Dynasties, the clerk said that more than 80% of the consumers who came to buy mahogany furniture are men: "The powerful big boss prefers high-end mahogany such as huanghuali, lobular rosewood and so on. Furniture, while the middle-class 'new-up' is like the use of high-quality, fine-grained rosewood furniture." The clerk said that although the customers are mostly 40-year-old people with considerable economic strength, but in the past two years concerned about mahogany furniture Young people have also increased. "They are more concerned about whether the style is simple and beautiful. The craftsmanship and life-like Su-style furniture attract many young fans." The reporter visited a number of small furniture workshops and found that low-end furniture sales The overall price is colder than high-end furniture, and the price factor is no longer the selling point pursued by consumers. “When product prices give way to artistic value, consumption growth is naturally weak.” Mr. Cai, a furniture dealer, believes that the scarcity of valuable timber resources is a big challenge for the contemporary antique furniture industry. It is understood that after rapid development in recent years, the mahogany furniture industry has seen a new phenomenon, and many craftsmen who think they have production skills began to open their own stores as bosses. However, they often flood into the low-end market because of insufficient financial strength, which has caused the homogenization of low-end mahogany furniture on the market to a certain extent. "The manufacturers who are used to fighting the market through low prices are completely at a disadvantage when they enter the PK link of artistic value, and face the threat of rapid shrinkage in the market competition, which makes it difficult to survive." Mr. Cai said. For mahogany buyers, they are increasingly using mahogany furniture as a collectible rather than a daily necessities, and the goal is more clearly to preserve the value. "Only by improving the production process and design level of products, from the rise of commodity production to the height of art collections, we can give these woods a second life." Wu Bingliang said that antique furniture companies must survive better, first of all The positioning is low-end consumer goods or collectible art. Secondly, we must have our own unique design, focusing on its cultural and artistic connotation and appreciation. “How to make full and reasonable use of these hard-won woods has become a problem facing the whole industry.” Viewpoint “New National Standard” The new “national standard” of mahogany, which is about to be implemented in dispute, has become the “life-saving grass” of some collectors. They believe that the new standards can be a "eye" that helps them see the chaos of the mahogany furniture market, and is conducive to the collection of real good mahogany furniture. However, this view has been opposed by some experts. "No matter how the businessmen brag, the current situation in the market is only to recognize the 'old three', lobular rosewood, huanghuali and red rosewood." An antique dealer who manages old furniture told reporters that the collection should also consider the cash channel, do not understand The status of the market taking over and the collection is blind. Wu Bingliang is more worried about the implementation of the “new national standard”: “With the broadening of the definition of 'red rosewood', more varieties entering the 'red rosewood' field will lead to various problems in the market.” He cited Laos. The price of the red rosewood sheet has exceeded one million yuan / ton, but the price of the top Bari Dalbergia (also known as "red rosewood" by some merchants) is only 100,000 yuan / ton, and some "red rosewood" The price is even thousands of yuan to 20,000 yuan per ton, and the price difference from the real Siamese rosewood is 10 to 50 times. The same belongs to the "red rosewood" but the price gap is huge, which will make the merchants confuse the profits, and play a brand similar to the "national standard red rosewood", so that buyers can buy expensive, "I suggest that it is best to list in the 'national standard'" Precious mahogany 'one, to distinguish."

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