At the 26th famous furniture exhibition yesterday, a group of companies that had specialized in adult furniture production “screamed†into the children's furniture market and wanted to compete for “children's cakesâ€. However, this move is considered by the professional children's furniture companies to be short-lived.
In the highly competitive furniture market, the children's market is increasingly fascinating.
At the 26th famous furniture exhibition yesterday, a group of companies that had specialized in adult furniture production “screamed†into the children's furniture market and wanted to compete for “children's cakesâ€. However, this move is considered by the professional children's furniture companies to be short-lived.
Industry insiders reminded that whether adult furniture integrates children's furniture, or children's furniture takes a professional route, the key is the degree of specialization of product and market combination. Otherwise, they will lose their way in the competition.
Furniture does not satisfy the "adult ceremony"
Hall 3 of the Furniture Fair is the most valued venue for furniture companies. Yesterday, the reporter visited and found that in the No. 3 Hall, the shape of a “Seed Templeâ€, which is like the Expo Pavilion, attracted many merchants.
This is the exhibition hall of Dongguan Model Home Manufacturing Co., Ltd. (hereinafter referred to as the model house). This furniture company that has never participated in this exhibition, this unique and ingenious exhibition, is precisely to quickly open the first entry into the children's furniture market.
Previously, the children's furniture launched by the model furniture made by human furniture was mainly positioned in the middle and high-end market. Liang Wei, director of the brand of children's furniture for children, said that under the current urban housing pattern, the range of activities for children's bedrooms is getting smaller and smaller. Children's demands for free space are in need of children's furniture that is functional, free to reduce and save space.
For why the children enter the children's market, Liang Wei explained that this is the trend of the extension of the adult furniture product line. First of all, the children's furniture market has broad prospects and strong consumption potential. Secondly, the integration of big homes is also a development trend.
According to the plan of the model, they want to occupy the middle and high-end market of domestic children's furniture, and strive to become the leader of children's furniture.
In fact, at this famous furniture exhibition, in addition to the model, Musi Bedding also launched a soft bed series suitable for children, and want to expand the children's market. Children's furniture was also exhibited by many companies such as Hong Kong Emerald Rattan Group, which made modern plate and classical furniture, and the Hong Kong Emerald Rattan Group.
The sixth national census data of the minds of adult furniture companies shows that there are 222 million children aged between 0 and 14 in the Mainland. On the one hand, the huge number is undoubtedly a huge wealth for children's furniture manufacturers; on the other hand, the low level of children's furniture branding is a shortcoming of its current.
An industry expert who is not willing to be named in Houjie believes that adult furniture enters the children market in roughly three modes: first, rational, adult furniture brands grow and expand, need to extend product lines; second, speculative, find children's furniture market has a market Opportunity, it turns to the children's market; the last is gamblers, adult furniture is difficult to operate, by turning to children's furniture, want to fight the last one.
The above experts specifically pointed out that speculative and gambler-style success in the professional children's market is very small. The rational model must take the road of market innovation. Otherwise, it is relatively difficult to keep up with the professional children's route.
Lin Chuangju, CEO of Dongguan Hulubao Furniture Co., Ltd. believes that adult furniture gold-plated children's furniture is only for its products, the main focus is not here. "Adult furniture may not be able to win for a while, and will not affect professional manufacturers." Lin Chuangju said that there are many big companies in the market that are cross-category and industry, but after all, success is a minority. Long Xiankui, the director of the operation of Dongguan Tyson Furniture Co., Ltd., is not as optimistic as Lin Chuangju. He believes that brands such as Mousse, which have gained popularity in the adult furniture market, will have a certain impact on the children's furniture market if they seriously cultivate the children's market.
The industry believes that whether the integration of adult furniture into children's furniture, or the professional route of children's furniture, the key is the combination of its products and the market specialization, otherwise, will lose their way in the competition.
In the highly competitive furniture market, the children's market is increasingly fascinating.
At the 26th famous furniture exhibition yesterday, a group of companies that had specialized in adult furniture production “screamed†into the children's furniture market and wanted to compete for “children's cakesâ€. However, this move is considered by the professional children's furniture companies to be short-lived.
Industry insiders reminded that whether adult furniture integrates children's furniture, or children's furniture takes a professional route, the key is the degree of specialization of product and market combination. Otherwise, they will lose their way in the competition.
Furniture does not satisfy the "adult ceremony"
Hall 3 of the Furniture Fair is the most valued venue for furniture companies. Yesterday, the reporter visited and found that in the No. 3 Hall, the shape of a “Seed Templeâ€, which is like the Expo Pavilion, attracted many merchants.
This is the exhibition hall of Dongguan Model Home Manufacturing Co., Ltd. (hereinafter referred to as the model house). This furniture company that has never participated in this exhibition, this unique and ingenious exhibition, is precisely to quickly open the first entry into the children's furniture market.
Previously, the children's furniture launched by the model furniture made by human furniture was mainly positioned in the middle and high-end market. Liang Wei, director of the brand of children's furniture for children, said that under the current urban housing pattern, the range of activities for children's bedrooms is getting smaller and smaller. Children's demands for free space are in need of children's furniture that is functional, free to reduce and save space.
For why the children enter the children's market, Liang Wei explained that this is the trend of the extension of the adult furniture product line. First of all, the children's furniture market has broad prospects and strong consumption potential. Secondly, the integration of big homes is also a development trend.
According to the plan of the model, they want to occupy the middle and high-end market of domestic children's furniture, and strive to become the leader of children's furniture.
In fact, at this famous furniture exhibition, in addition to the model, Musi Bedding also launched a soft bed series suitable for children, and want to expand the children's market. Children's furniture was also exhibited by many companies such as Hong Kong Emerald Rattan Group, which made modern plate and classical furniture, and the Hong Kong Emerald Rattan Group.
The sixth national census data of the minds of adult furniture companies shows that there are 222 million children aged between 0 and 14 in the Mainland. On the one hand, the huge number is undoubtedly a huge wealth for children's furniture manufacturers; on the other hand, the low level of children's furniture branding is a shortcoming of its current.
An industry expert who is not willing to be named in Houjie believes that adult furniture enters the children market in roughly three modes: first, rational, adult furniture brands grow and expand, need to extend product lines; second, speculative, find children's furniture market has a market Opportunity, it turns to the children's market; the last is gamblers, adult furniture is difficult to operate, by turning to children's furniture, want to fight the last one.
The above experts specifically pointed out that speculative and gambler-style success in the professional children's market is very small. The rational model must take the road of market innovation. Otherwise, it is relatively difficult to keep up with the professional children's route.
Lin Chuangju, CEO of Dongguan Hulubao Furniture Co., Ltd. believes that adult furniture gold-plated children's furniture is only for its products, the main focus is not here. "Adult furniture may not be able to win for a while, and will not affect professional manufacturers." Lin Chuangju said that there are many big companies in the market that are cross-category and industry, but after all, success is a minority. Long Xiankui, the director of the operation of Dongguan Tyson Furniture Co., Ltd., is not as optimistic as Lin Chuangju. He believes that brands such as Mousse, which have gained popularity in the adult furniture market, will have a certain impact on the children's furniture market if they seriously cultivate the children's market.
The industry believes that whether the integration of adult furniture into children's furniture, or the professional route of children's furniture, the key is the combination of its products and the market specialization, otherwise, will lose their way in the competition.
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