The development of experiential marketing is far from being limited to pure product experience, but has become a marketing system, a systematic marketing method that includes many methods such as emotional marketing, psychological marketing, visual marketing, tactile marketing, etc. . Applying this method to furniture marketing can greatly enhance customers' buying confidence and achieve sales goals.
Experience marketing is an inevitable choice for the development of market competition to an advanced stage. In the new economic era, products are becoming richer and richer, the gap between functionality and quality between products is shrinking, the extensional culture of products derives from furniture brand culture, and the usability value contained in the brand is accumulated by countless users through experience of. The value of the brand comes from the consumer's experience, and brand products will also be sold with the consumer's experience. Around experience marketing, companies and marketing experts can be described as the Eight Immortals crossing the sea, each showing their magical powers. The furniture industry wants to achieve sales performance, make its value proposition consistent with consumers' hearts, and strengthen the terminal experience marketing is the best way. The development of the terminal marketing trilogy furniture industry so far has roughly gone through three terminal sales stages, each of which has its own characteristics. On the whole, the form of terminal marketing is constantly improving, and terminal marketing can more and more move people's hearts and form a more direct incentive to consumers' consumer demand.
At present, many well-known furniture brands have paid attention to this market dynamic, and have stepped up the layout of "experience store + network marketing". In the field of online marketing, we also pay more attention to the support of brand influence on furniture sales . Taking the famous brand Qumei Furniture as an example, a few days ago, it registered the Qumei Modern Furniture Online Mall, Qumei Furniture's official website and other general websites to promote the online sales function of the brand's official website; Golden Phoenix Furniture also adopted the "branding to help marketing" Marketing strategy, through the registration of common websites such as Golden Phoenix Furniture, Villa Furniture, High-end Hotel Furniture, etc., with the help of the trusted e-commerce alliance vertical website top recommendation promotion advantages, expand brand influence, conduct precise marketing, and widely intercept consumers.
Experience furniture marketing has broad prospects, and new experience models have yet to be developed. The "Trusted E-Commerce Alliance" is valuable in enhancing consumers' online experience with its precise + trusted features. For well-known brands, the Trusted E-Commerce Alliance can accurately deliver the brand voice to the target population; and for SMEs, the Trusted E-Commerce Alliance not only has a high cost performance ratio, but also uses its internal resources to help SMEs open online stores To make the company's network marketing more standardized and complete.
The so-called experience marketing refers to the enterprise based on the characteristics of consumers' emotional needs, with tangible products as the carrier, service as the stage, customer as the center, and emotion as the link, with the purpose of providing customers with valuable and meaningful experience, through A new marketing model of interaction between the enterprise and the customer that fully responds to the customer's personalized demands and enables the customer to obtain a beautiful and profound experience psychologically and emotionally.
The era of experience marketing needs to meet consumers' "social needs" and "respect needs," and more importantly, "self-actualization." Consumers' demand for cultural experience, humane dedication experience, traditional source-finding experience, fantasy and fantasy experience, fashion pursuit experience, status display experience, and healthy sports experience will increase rapidly. People pay more attention to the close relationship between products and services and their own , Preference for those sensuous goods that can resonate with self-psychological needs or realize self-worth. People are increasingly pursuing products or services that can promote their own personalized image and show their uniqueness.
CN; mso-bidi-language: AR-SA">The knowledge structure and life attitude of furniture consumer groups are also changing. 78% of the people who frequently patronize the furniture market have college degrees or above. This group has not only met the functional needs of furniture, but is looking for a new way of life, which is consistent with their cultural level and personal taste.
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