Recently, the author learned from many stores that the sales in the home furnishing market began to gradually enter the "thaw period" in March. For the upcoming March 15th, various companies are scrambling to look forward to the first sales season of the new year, and the shops are eye-catching. 315 promotional posters inject new vitality into the "icy" home market.
The increase in the number of people has signed orders
When I visited the actual home of Shilihe and the red star Macalline of Dongsihuan, I found that although it is not a weekend, most brand stores have consumers who come to consult and buy.
Most sellers said that the increase in passenger traffic is very obvious, especially the weekend sales increased significantly. The Dongpeng ceramic tile store manager told the author: "The passenger flow in the store has obviously increased a lot over the previous year. Although the increase in the number of units has not been obvious, but from the attitude of consumers who came to consult, there are still many customers with rigid needs." The sales staff of Mona Lisa said, "Sales started to pick up in mid-February. Especially in the last week, the number of orders has increased significantly, and the number of orders is relatively small during the non-weekend hours, and there will be orders every day. With the entry into mid-March , The phenomenon of better sales will be more prominent. "For the floors that have only been used in the middle and late stages of the renovation, the sales recovery phenomenon is not obvious. The staff of brands such as Anxin Floor and Opel Floor said that there has been a certain increase in passenger traffic, but ask more. The sales volume has not rebounded.
The price of main materials has not been greatly promoted
Although there is still a period of time until 3.15, in order to cope with the upcoming sales season, many sellers have used the opportunity of 3.15 to attract customers, special packages, strong discounts, special discounts and other promotional methods With the endless stream, sellers hope to use the most effective price tactics to usher in a "start."
Dongpeng ceramic tiles, Kohler bathroom, Federal furniture, Yifeng furniture and other sellers said that nowadays, many customers will come to ask whether there is a promotion on March 15th, what form of promotion will be adopted, and how much discount will be applied. The staff of Yifeng Furniture said that consumers are very rational now, they will not buy goods blindly, but choose to sell when the merchant has activities, so the period of March 15 will be an "outbreak period" of sales.
Although most merchants use a variety of promotional methods to attract consumers, but there are exceptions. The staff of Shichuang Decoration said, "Since last year, all kinds of main materials have been rising in price, which has brought a lot of pressure to home improvement companies, so we will not have a special promotion for 3.15."
"Purchase Restriction Order" impact highlighted in the second half of the year
Restricting house price rises has become an important issue for the “two sessions†this year. For some changes in the upstream industrial chain real estate market, brand distributors have shown due concern, but whether the “restriction of purchase order†will affect the sales of products, The sellers' attitudes are very optimistic.
Most of the merchants said that most of the customers who have a purchase demand are the "just needed" to hand over the house at the end of last year. The impact of the purchase restriction order on the market has not yet been shown, and it is expected that there will be a response in the second half of the year. The Dongpeng ceramic tile store manager told the author, "Although this year's market is a bit sluggish compared with previous years, the key to good or bad sales is how to do the market. If manufacturers and stores are strong enough to promote sales, both sides will attract consumers with rigid needs. , This year's market should still be good. "
There are almost no empty parking lots, crowds in the store, consumers waiting for payment at the cash register, tired customers visiting the rest area, the big store is no longer deserted, all the information is passed out of the sales season in the home market. advent. However, some industry insiders believe that after the desertion of the second half of last year, the overall situation of the home market in the first half of this year is still not optimistic, and this business should not be taken lightly.
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