Promoting the integration of water and fertilizer depends on the agrochemical service team

In recent years, the water-soluble fertilizer industry has developed rapidly. The data shows that as of April 9, 2014, there were 5,670 water-soluble fertilizers registered in the Ministry of Agriculture and more than 200 production enterprises. In 2010, the country’s output of water-soluble fertilizers was 400,000 to 600,000 tons, and its production increased by more than 50% from the previous year. In response to the sharp increase in production demand, the reporter interviewed Xiao Yan, deputy general manager of Beijing Xinfeng Agricultural Chemicals Co., Ltd., regarding the significance of the company's agrochemical service work and how the system agrochemical service promotes the development of the water-soluble fertilizer industry. .

Strengthen targeted agrochemical services to restrict the development of China's water-soluble fertilizer many factors. Due to the complexity of local issues, lack of understanding of fertilizer-specific issues and the lack of appropriate fertilization techniques and special facilities, side effects caused by improper fertilization methods are increasingly serious, including lack of systematic guidance for the understanding and application of comprehensive technologies. According to the current status, Xiao Yan said that we must first understand the peasant households as the main body of the future application of water and fertilizer integration. How to use good products and irrigation equipment to give full play to the benefits of high-end products in the application process of farmers, and to achieve a multiplier effect is one of the most important issues that need to be seriously considered. Distributors, especially retailers, will be the main players in the promotion of water-soluble fertilizers. At present, the comprehensive technical service capabilities of distributors need to be improved, mainly reflected in: First, due to the general lack of understanding of the targeted characteristics of fertilizers, there is no clear understanding of the main customers of complex and diverse water-soluble fertilizers. The second is the contradiction between quality products and profits. Third, the ability to localize integrated technical services must be based on the local characteristics of the region, targeted planning of technical services. The scientific and technological content of products of production enterprises needs to be improved.

The agrochemical service is a systematic project. At present, there are many water-soluble fertilizer companies, and the competition is fierce. Under the circumstance of strong application technology requirements, high technical service requirements, and uneven application of mainstay households, the agro-chemical systems of the enterprises The service is not strong. If you want to succeed in the fierce competition, you must pay great attention to the importance of agrochemical services from now on. Xiao Yan said that in China, fertilizer R&D and production are not problems, and the problem is how to apply it. Each company should set up a technology center, which is mainly responsible for organizing agricultural research, and detailed understanding of the technical conditions for agricultural production in each region. In light of actual conditions, it should develop measures in accordance with local conditions, formulate technical plans, combine local technical departments, and distribution companies, through observation, training, and technical publicity. Promote agricultural products and related application technologies.

Agricultural production is a complex system project. To complete this process, from a technical point of view, it involves soil management, irrigation, fertilization, plant protection, and field management. First of all, we must understand the characteristics of the product and produce preliminary technical data. Secondly, in combination with the local agricultural conditions, we should develop product planning techniques in accordance with local conditions, implement technical test trails, and write detailed technical reports; again, cooperate with local dealers and business personnel to implement products. Planning, regular demonstrations, and technical training are similar to on-site observation, farmer meetings and other training methods. Finally, feedback on the application of technical data, product and application technical summary reports, and follow-up technical services are provided to plan large area demonstrations. We must also communicate with farmers, distributors, business personnel, technical departments, and other companies in a timely manner. We must listen to the difficulties faced by farmers and provide corresponding solutions.

The service level determines the future market share The problems faced in the development of agrochemical services, Xiaoyan analysis, said that due to the large number of people in China, large regional differences, and decentralized business model, the efficiency of agrochemical services is not high. The agrochemical services are not synchronized and the coordination of different departments is insufficient. The credibility of the agrochemical services is reduced to some extent. Agrochemical service is a long-term, hard-to-accumulate process. The technical solution is not a simple product mix, but an integrated service of distributors + enterprises + technical departments, and is the "last mile" for solving the promotion and use of new technology products.

In recent years, China's water and fertilizer integration has achieved rapid development. The Central No. 1 document has increased the integration of water and fertilizer technologies to the national strategic height. The "Guidelines for the Integration of Water and Fertilizer Technologies" promulgated by the Ministry of Agriculture indicates that in 2015, the total area for the promotion of water and fertilizer integration in the country will reach 80 million mu. The development of the water-soluble fertilizer industry brings about a technological integration “**” of modern agricultural production. In order to vigorously promote the integration of water-soluble fertilizer and water and fertilizer technologies, companies should expand the "team" of agrochemical services, solve problems such as fertilizers, crops, and equipment for farmers at any time and anywhere, and do follow-up services. The "marriage" of the irrigation and fertilizing enterprises + the "matchmaking" of technical experts have made the commercial operation of modern agricultural production services. The era of growers’ sovereignty has already arrived and the level of future agrochemical technical services will determine market share.