The president's signing of the home is concentrated and the profit is boosted. At present, the president's signing is one of the common marketing forms in the home industry, and has been widely used by major stores.
In order to meet the "Golden September and Silver 10", the major stores are successively signed by the president, and the time interval is getting shorter and shorter. The owners of the stores and brands have personally rushed to drink, can make consumers get real benefits.
President signing up for sale
On August 26th, Lize Store of the Family House and the Furniture Industry Association of the National Federation of Industry and Commerce held a large-scale presidential signing event and entered the “Golden September and Silver 10â€. The frequency of the signing of the president of the home is getting higher and higher.
According to the reporter's understanding, on September 1st, Chengwai Chengjia Plaza, after the “Jingpai Furniture Brand Alliance†on behalf of all resident merchant brands read the “Integrity Declarationâ€, nearly 100 first-line home brand presidents signed the sale for the consumer. Consumers who sign up to the president can enjoy a discount on the original discount. On the upcoming September 22nd, the Red Star Macalline Chaoyang Road shopping mall will be accompanied by 100 presidents to sign the sale on the grounds of welcoming the Mid-Autumn Festival. During this period, Jimei Home, Lan Jingli and other stores have also launched many Similar activities.
The reporter saw at the signing ceremony of the Chengjiao Plaza in the city. Before the event, some brands had many consumers waiting in line for signing. In the one-hour signing time, almost every president’s table was surrounded. Full of consumers.
Hu Zhongxin, secretary general of the China Furniture and Building Materials Decoration Association, said that because the home building materials industry itself has its own particularity, it is not a daily consumer goods. Generally, it is a few thousand, as many as tens of thousands of one-time consumption. Consumers often go through many The decision is made after the second selection process, so the emergence of the president will make them more assured and trustful.
Marketing means + price adjustment In the case of the overall situation of the real estate market is not optimistic, the real estate downstream industries such as home have been affected. For the home industry, whether it is a store, a brand or a dealer, they are trying their best to improve sales performance. The president's signing has become one of the many marketing methods used by the home industry.
Dai Qisheng, general manager of Maige Furniture, said that the boss personally participated in the sales, in addition to giving benefits to consumers, but also boosting confidence in the market, the company and partners, but whether it can really bring tangible profits to the company, may be specific The situation of the company is also different.
In addition, some furniture owners also said that on the one hand, in order to sell, there is no customer's off-season to find customers, on the other hand, for the brand and brand awareness, "do not participate, can't be old, no sound, can not let the market forget you", Zhang Jingping, director of furniture sales at Luzhidao, believes that it is important to participate in the signing of the president when considering comprehensive considerations.
For consumers, the most important thing is to enjoy a higher discount on the day of signing. Liu Yang, deputy general manager of Chengwai Chengjia Plaza, believes that the president's signing can play the role of price regulator. Liu Yang believes that because many brands currently require clear prices, or national uniform prices, these prices are difficult to come down when doing activities, and the president signing as part of the promotion point, let the brand's president come forward, in a certain limit The time period gives the consumer an acceptable price.
The signing of the president's signing became conceptualized. For the effect of the president's signing, most home furnishing companies said in an interview with reporters that the current marketing method is too frequent and the effect is not as good as before. Liu Yang also said that it is now using this form to do activities, so that the activity itself has become conceptualized. "Sometimes it is said that the president signs the sale, it is not the president who may appear." The trust to the consumers is not so strong, and the effect is not as good. It used to be good. According to some furniture owners, in the past there was often a case where the receipt was not enough on the day of signing. Now, although the discount is higher, such a situation has rarely appeared.
For furniture companies, sometimes passive participation, Oriental Parkson CEO Shao Xianqiang said that most of the presidents they signed in to sign the sale is in line with the store. As a furniture manufacturer, Shao Xianqiang believes that it is more important to spend more time doing research and development, improving factories, improving quality, and formulating future strategies. "For the sale of furniture, we just play games, not rules, so Can only participate passively."
Zhang Jingping also said that because the overall market is not good, it is difficult to say that marketing innovation alone can increase sales. Although there are some precision marketing and blasting marketing, the president's signing is still a good form of marketing. But as this form appears more and more, all the big stores are doing, the time interval is getting shorter and shorter, there are festivals in the peak season, and there are no festivals in the off-season. I also want some festivals to do. "The discount is quite good. Big, but when consumers see more, they are lacking, but they don’t feel cheap."
Consumers need more "affordable"
A few years ago, the president signed the sale is still a lot of people concerned, consumers feel that they can see the boss, but also have some trust. But for Beijing consumers, for a long time, there will be doubts about whether the president’s signing is more guaranteed. No matter which form of activity, only the more affordable things for consumers can win the trust of consumers. The current brand signings are mostly in the form of signatures of the same category of brands, but if consumers buy wooden doors, then buy cabinets and floors can be discounted, perhaps more attractive to consumers.
In order to meet the "Golden September and Silver 10", the major stores are successively signed by the president, and the time interval is getting shorter and shorter. The owners of the stores and brands have personally rushed to drink, can make consumers get real benefits.
President signing up for sale
On August 26th, Lize Store of the Family House and the Furniture Industry Association of the National Federation of Industry and Commerce held a large-scale presidential signing event and entered the “Golden September and Silver 10â€. The frequency of the signing of the president of the home is getting higher and higher.
According to the reporter's understanding, on September 1st, Chengwai Chengjia Plaza, after the “Jingpai Furniture Brand Alliance†on behalf of all resident merchant brands read the “Integrity Declarationâ€, nearly 100 first-line home brand presidents signed the sale for the consumer. Consumers who sign up to the president can enjoy a discount on the original discount. On the upcoming September 22nd, the Red Star Macalline Chaoyang Road shopping mall will be accompanied by 100 presidents to sign the sale on the grounds of welcoming the Mid-Autumn Festival. During this period, Jimei Home, Lan Jingli and other stores have also launched many Similar activities.
The reporter saw at the signing ceremony of the Chengjiao Plaza in the city. Before the event, some brands had many consumers waiting in line for signing. In the one-hour signing time, almost every president’s table was surrounded. Full of consumers.
Hu Zhongxin, secretary general of the China Furniture and Building Materials Decoration Association, said that because the home building materials industry itself has its own particularity, it is not a daily consumer goods. Generally, it is a few thousand, as many as tens of thousands of one-time consumption. Consumers often go through many The decision is made after the second selection process, so the emergence of the president will make them more assured and trustful.
Marketing means + price adjustment In the case of the overall situation of the real estate market is not optimistic, the real estate downstream industries such as home have been affected. For the home industry, whether it is a store, a brand or a dealer, they are trying their best to improve sales performance. The president's signing has become one of the many marketing methods used by the home industry.
Dai Qisheng, general manager of Maige Furniture, said that the boss personally participated in the sales, in addition to giving benefits to consumers, but also boosting confidence in the market, the company and partners, but whether it can really bring tangible profits to the company, may be specific The situation of the company is also different.
In addition, some furniture owners also said that on the one hand, in order to sell, there is no customer's off-season to find customers, on the other hand, for the brand and brand awareness, "do not participate, can't be old, no sound, can not let the market forget you", Zhang Jingping, director of furniture sales at Luzhidao, believes that it is important to participate in the signing of the president when considering comprehensive considerations.
For consumers, the most important thing is to enjoy a higher discount on the day of signing. Liu Yang, deputy general manager of Chengwai Chengjia Plaza, believes that the president's signing can play the role of price regulator. Liu Yang believes that because many brands currently require clear prices, or national uniform prices, these prices are difficult to come down when doing activities, and the president signing as part of the promotion point, let the brand's president come forward, in a certain limit The time period gives the consumer an acceptable price.
The signing of the president's signing became conceptualized. For the effect of the president's signing, most home furnishing companies said in an interview with reporters that the current marketing method is too frequent and the effect is not as good as before. Liu Yang also said that it is now using this form to do activities, so that the activity itself has become conceptualized. "Sometimes it is said that the president signs the sale, it is not the president who may appear." The trust to the consumers is not so strong, and the effect is not as good. It used to be good. According to some furniture owners, in the past there was often a case where the receipt was not enough on the day of signing. Now, although the discount is higher, such a situation has rarely appeared.
For furniture companies, sometimes passive participation, Oriental Parkson CEO Shao Xianqiang said that most of the presidents they signed in to sign the sale is in line with the store. As a furniture manufacturer, Shao Xianqiang believes that it is more important to spend more time doing research and development, improving factories, improving quality, and formulating future strategies. "For the sale of furniture, we just play games, not rules, so Can only participate passively."
Zhang Jingping also said that because the overall market is not good, it is difficult to say that marketing innovation alone can increase sales. Although there are some precision marketing and blasting marketing, the president's signing is still a good form of marketing. But as this form appears more and more, all the big stores are doing, the time interval is getting shorter and shorter, there are festivals in the peak season, and there are no festivals in the off-season. I also want some festivals to do. "The discount is quite good. Big, but when consumers see more, they are lacking, but they don’t feel cheap."
Consumers need more "affordable"
A few years ago, the president signed the sale is still a lot of people concerned, consumers feel that they can see the boss, but also have some trust. But for Beijing consumers, for a long time, there will be doubts about whether the president’s signing is more guaranteed. No matter which form of activity, only the more affordable things for consumers can win the trust of consumers. The current brand signings are mostly in the form of signatures of the same category of brands, but if consumers buy wooden doors, then buy cabinets and floors can be discounted, perhaps more attractive to consumers.
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