Tile enterprise's marketing innovation consciousness to be strengthened

It seems like this is a relatively big stream in China. The ceramic tile industry has gradually grown up in more than a decade of experience, but the original marketing thinking has not kept pace in this fast-paced era. At this stage, the awareness of marketing innovation in the ceramic tile industry is generally not strong, and many still face the risk of being eliminated. Tile companies need to keep up with the needs of the times and do a good job of one-stop service innovation to seize the opportunity and win the end market.

China's marketing and innovation awareness is not strong

Many tile companies lack innovation awareness and ideas, and even some fear innovation. Because you are afraid of change, you are afraid that the change will bring about uncertain risks. Innovation means the need to abandon the existing marketing model of thinking, methods and even the negation of the past. In order to protect stable interests, we prefer to maintain the status quo. Obviously this behavior and idea is extremely wrong.

Tile enterprise's marketing innovation consciousness to be strengthened

The marketing innovation method researches marketing innovation from many aspects, and is used to imitating just to follow suit. In fact, as a company, seeking truth from facts, according to their own circumstances and market trends to determine the company's marketing program.

The market access to information is narrow, and it is impossible to scientifically process and analyze information and refer to industry-related newspapers and periodicals. Reference to sales in the previous year is a common way to obtain market information. Although the above method has a certain degree of objectivity and scientificity, but for the tile companies, the information obtained by this method can not be used to assist the enterprise in view of the company's own situation and product characteristics, and is often prone to lag.

Bundled sales meet one-stop service

Looking at the status quo of the entire tile industry, we can discover whether having a perfect product system has become a key consideration for whether a tile company can achieve in-depth service to end customers. Although many companies have also become more and more aware of the completeness of product lines, the richness of product lines, and the diversity of different product line styles and colors are the keys to influencing the brand. In the future, ceramic tile companies will continue to design and develop new personalized products to meet customer needs, guide, stimulate, and evoke customers’ potential purchasing desires. In combination with product characteristics, they will formulate an all-round marketing that meets the development orientation of the company. The model really helps consumers solve their needs in order to win long-term trust and development opportunities in the terminal.