Tile industry health products are increasingly popular

In 2012, many tile industry businesses are not optimistic, not only the impact of the market recession, but also the state's regulation of the real estate industry, as well as the continuous rise in the cost of various materials, making the tile industry tends to be transparent, Low profit. Many businesses that lack competitive means have already stood at the forefront of the wind and the situation has become very dangerous.

But now it is already a very difficult task to brand out and increase sales on a single tile product. Since there are thousands of brands in the ceramic tile industry, it is not normal to want to stand out among so many brands. Brand promotion strategy can be done. Therefore, many manufacturers, including some first-line brand manufacturers, have begun to explore the direction of product diversification and innovation, and have achieved certain results.

At present, many ceramic tile companies and even several first-line brand companies, have joined other tile companies to carry out inter-market sales strategy. The purpose is to achieve product diversification, while the consumers buy their own products, while driving the cooperation industry product sales, so that their own brands in the industry highlight the advantages.

Tile industry trends analysis Health products are increasingly popular In addition, some manufacturers are embarked on the road of science and technology, research and development of new products, in the market to open a new space, such as warm core tiles, self-heating floor, such products are currently There are more than one year in circulation on the market. Although the attractiveness of this type of new product is very high, it tends to be considered by customers in all aspects (security of new products, stability in use, etc.), and it must be popularized in a short period of time. There is still a certain degree of difficulty. In fact, there are very few manufacturers that can really make new technology truly worry-free for users. However, after a period of hard work, the new product will eventually be accepted by the society (club fitting renderings) as long as it is not the quality of the product itself.

The reform of the ceramic tile industry is also a test for the terminal storefront. As the saying goes, it is better to take the initiative. When a new business opportunity appeared, some businesses chose to accept it, and some refused. This is actually just a matter of the principle of marketing. Accepting it without fully understanding the situation is ignorance, but it is stubborn.

2013 will also be one of the years of the ceramic tile industry. I believe there will be more new strategies and products in front of consumers this year. We will wait and see what kind of situation it will become.

The health behind the trend in the development of the ceramic tile industry is getting more and more attention. In a global environment that focuses on environmental protection, people are more concerned about their own safety while protecting the environment. More and more people are paying attention to the appearance, water absorption, and abrasion resistance of ceramic tiles while paying more attention to whether the ceramic tiles meet the environmental protection requirements and whether the radiation level exceeds the human body's ability to withstand them.

For tile companies, while reducing production costs, the original quality of products must not be reduced.

At present, foreign brands have a higher market share in China, and Italian tiles are more popular. This mainly depends on two aspects. First, the precision of Italian tile production equipment is relatively high. Most ceramic tile production facilities in Italy are imported from Italy. Second, Italian tiles have a relatively high density and low water absorption. Wear-resistant.

According to industry insiders, the negative ion impression brick of a certain brand adds a layer of anion layer composed mainly of unipolar mineral tourmaline ultra fine powder and composite rare earth elements on the basis of the glaze layer and the blank layer, so that one square meter of The negative ions released by the impression brick correspond to the release of 15 square meters of forest.

More tile sizes At present, as the professionalization of the tile market continues to increase, consumers have more choices of tile sizes, and tile sizes have been polarized.

On the one hand, as more and more consumers pursue the seamless effect of the wall decoration, large tiles become more popular. At the same time, the increasing popularity of large-scale residential buildings has also promoted the popularity of large tiles. At present, indoor wall tiles generally have a size of 250 mm×360 mm, and the living room floor bricks are generally not less than 500 mm×500 mm. If the living room area exceeds 40 m2, the specifications of the floor tiles are even larger.

According to professionals, the process of "big blocks" of tiles is much more complicated than that of small tiles, and manufacturers need to spend more time on gloss, texture, flatness, and water absorption. From the visual effects, large tiles no matter their color, texture or decoration effect are more prominent than traditional tiles.

On the other hand, small-sized tiles are more popular than in the past. Many people find that small-sized square tiles can create many patterns and are suitable for decorating small areas of walls. In the market there is a rough texture of the small tiles, you can shop the European pastoral (bucolic decoration renderings) style.

Italian design is known all over the world in all walks of life. Among the three major countries in the world that produce ceramic tiles, China and Spain (Spain decoration renderings) have always imitated Italian designs. To form its own style, the Chinese ceramic tile production company has emerged as a key feature of an innovative design.

Tile companies compete for high-end line "Currently, new stencils on the tile market are actually refurbished," said an agent who declined to be named. At present, all ceramic tile manufacturers are vigorously developing new high-end products and continuously increasing the color and variety of ceramic tiles. However, behind the prosperity of new products, the ceramic tile industry has hidden crises.

Italian tiles account for 60% of the world's tile exports, and China and Spain account for less than 40%. Italian tiles are the most competitive in the world. This depends not only on the design and quality of Italian tiles, but also on the cost-effectiveness of Italian tiles. In fact, Italian tiles are not expensive, mainly because of the change in business model after the import to China, which makes the selling price very high. This year, more than 30 of the world's top home furnishing brands in China, Medici, together with Italian ceramic tile manufacturers, have formulated a uniform price for sales in the Chinese market, eliminating the need for mid-tier price hikes so that consumers can enjoy a comparison. Low price of imported Italian products.

Industry sources said that this year, whether it is first-line brands or emerging brands, prices have risen on the basis of last year. Various companies are also vigorously developing a series of new high-end products, increasing the color and variety of ceramic tiles. However, behind the prosperity of the new products, the ceramic tile industry hides the crisis.

In 2013, the export of ceramic tile products will continue to be a year of growth. First of all, China's ceramic tile products have obvious cost-effective advantages and are extremely internationally competitive. Second, the market demand for global ceramic tiles has been growing steadily in recent years. Despite the difficulties faced by China's ceramic tile products such as anti-dumping and technical trade barriers, it cannot stop them. Ceramic tile exports continue to grow. In 2013, China's ceramic tile exports will exceed 1.1 billion square meters, an increase of about 10%, and exports account for about 12% of the total annual output.

Winning new products has almost become the consensus of the ceramic tile industry. In 2013, the largest equipment update in the field of ceramic tiles is still the application of inkjet printing. It is estimated that in 2013, China's ceramic tile industry will increase about 800 inkjet printing equipment, ink jet printing application market is gradually subdivided and specialized production, such as applied to tiles, antique tiles, microcrystalline stone, external wall tiles, waist Special equipment such as thread flowers and other objects emerged, ceramic ink domestication progressed rapidly, and prices dropped significantly.

In 2013, with the upcoming release of the industry standard for thin ceramic tiles, the process of thinning ceramic tiles has been greatly accelerated. At the same time, research, development, and application of new products around the environmental protection issues such as energy-saving emission reduction and waste slag utilization will occur in the entire industry. The requirements of occupational health, safety production and social responsibility will force Tao to increase its investment further.

One side is the rise in the cost of domestic ceramic tile production. On the other hand, the competition of international ceramic tile companies has intensified. The higher-end high-profit line is the only way for tile companies to compete.