However, due to the lack of brands and channels, domestic companies only make orders for delivery, who do not know when to sell the products, how much to sell, do not know, and do not know where to sell. Failure to understand end market demand leads to passive production and low efficiency.
So this drawback must be changed. In terms of imports, the speed of imports is increasing, indicating that there are more and more foreign products in China's high-end market. It also shows that domestic products cannot enter the domestic high-end market because there is no brand.
The lock industry is a traditional and emerging industry in the hardware industry. It is traditional because lock products have a long history of manufacturing and use time. It is said that it is new because lock products are constantly innovating and absorbing new technologies. In the new era, consumers' needs for the use of functions, appearance and design of lock products have played a role in protecting the lives and property of the people and the normal order of the people.
In response to these problems, the China National Hardware Association has proposed the following work priorities:
First, brand building. This year, the lock industry will also carry out the evaluation of the “Ten Lock King†in the lock industry, promote the visibility of enterprises and industries, and lay a foundation for brand building and channel construction, with the aim of improving their visibility.
Second, increase the support for industrial clusters, and develop the industry through the development of industrial clusters.
Third, focus on product quality and increase the intensity of technological transformation. Good product quality must rely on advanced equipment, which is a necessary condition to ensure product quality.
Fourth, technological innovation.
Fifth, build a sales platform, expand the domestic and international markets, and walk on two legs to balance development.
Overall, the lock industry faces the following major problems:
First, the scale of the enterprise is small, the structure of the enterprise is unreasonable, the product structure is unreasonable, and the leading role and exemplary role of the enterprise are not fully exerted. This phenomenon will not change and will not be sustainable in the future. The author has visited the Meihua Lock Factory, and the plum blossom has improved labor productivity by 600% through the transformation of the automatic assembly line. With an investment of 180,000 yuan, you can earn back investment in equipment from one year to one and a half years. At the same time, the introduction of automation equipment has also brought about a steady improvement in product quality.
Second, the development mode is extensive, the process is backward, the product capacity is seriously over-capacity, there are many low-end products, few medium-to-high-end products, unstable product quality and certain gaps with developed countries, lack of high standards, high efficiency, lack of core technology and independent intellectual property rights. Lack of world-renowned brands, in short, lack of core competitiveness and international market leading ability.
Third, the product structure needs to be adjusted. The technical content, processing technology and product price of the padlock are not high, and the product line should be enriched to produce high value-added lock products.
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Keyli Magnetic Material Co., Ltd. , http://www.cxmagnet.com